Tricolor TV is the largest digital TV operator broadcasting the TV channel package within the European part of the Russian Federation (using the Экспресс-АМУ1 (Express-AMU1) / Eutelsat 36B satellites), as well as within the territories of the Siberian district, the Ural district and the part of the Far Eastern District (using the Express-AT1 spacecraft).
According to the TMT Consulting research company, Tricolor TV is the leader in the Russian Pay TV market (with its 29%), the operator’s percentage in the satellite segment is about 75%. At the end of III quarter of 2017 the active database of subscribers of Tricolor TV includes 12.24 million of subscriber homes. The audience includes about 40 million viewers meaning that almost every fourth citizen of the country watches Tricolor TV.
The implementation of high definition television technologies is one of the key competences of Tricolor TV. The operator is the absolute leader of HDTV viewing in the Russian Federation. At the end of III quarter of 2017 the percentage of HD subscribers of the operator exceeded 71% of the total subscriber database. The number of subscribers of Tricolor TV connected to HDTV reached 9.3 million. The proportion of HD subscribers in the structure of new connections is 100%.
Tricolor TV began to broadcast in the European part of the Russian Federation in November, 2005. On July 24, 2012, the company has announced the launch of the first HD-multiplex Tricolor TV Full HD for its commercial use. On April 22, 2014, Tricolor TV began its full-size broadcasting in the Siberian region. All TV channel packages and additional services of the operator including the first HD multiplex appeared accessible available to subscribers of Tricolor TV in Siberia, in the territory of the Urals and the part of the Far East. The large-scale expansion of broadcasting was implemented due to the placement of the Express-AT1 satellite in the 56 degrees East orbital position in March 2014.
On October 22, 2014, Tricolor TV became the first operator in the Russian Federation that commenced regular broadcasting of the pilot ULTRA HD 4K TV channel. On November 18, 2015, the ULTRA HD 4K TV channel package was adopted for broadcasting on the network of Tricolor TV. On July 20, 2016 the operator brought an Ultra HD package into commercial operation.
Tricolor TV is the only multi-standard platform in the Russian Federation that is actively developing HD and ultra HD TV broadcasting and using the latest formats of video reduction like HEVC/H.265. The HEVC channels appeared accessible to 2.53 million of subscribers of Tricolor TV as of the new format of broadcasting in summer 2016 had been set up.
On January 26, 2015, the Edinyi package was introduced as a new operator’s basic service unifying the TV viewing for all subscribers of Tricolor TV. This package includes the channels that earlier were enabled only to those subscribers who had purchased the extra subscription. As of end of October 2017 the subscribers that purchased the Edinyi package have the access to 222 TV channels, including 40 HDTV channels and 46 radio stations. In addition to its basic TV broadcasting service Tricolor TV offers the range of additional services, including Detskii, Nash Futbol, MATCH! Futbol, Nochnoi and Ultra HD package.
Operator presents wide range of nonlinear services providing the subscribers with the opportunity of operating the TV viewing and granting the access to both nonlinear TV content watching and cinematography novelties in the Video on Demand mode. So, in autumn 2017 Tricolor TV broadened the line of additional services with the Online TV service that deliveries the option of watching the Tricolor TV channels using Internet connection and launched the operating of new innovational The Best on TV service offering a selection of recorded TV airtime programs, movies and shows, conveniently classified by genres and topics.
In November 2017 the subscribers were granted the option of even more flexible and convenient TV viewing operating by means of Watch from the Start (the subscriber can watch the program from its start irrespective of at what moment he has turned it on) and TV Archive services (the archive of TV programs broadcasted during previous week). Since 2016 the renovated nonlinear Kinozaly service is available to subscribers.
of On September 7, 2016 Tricolor TV and satellite-based internet operator Eutelsat Networks put into operation the new service — satellite-based internet that allows two-sided access to internet with data rate up to 40 Mb/sec. for direct channel and up to 12 Mb/sec. for reverse channel within the coverage of satellite Express-AMU1 (Eutelsat 36C).
On November 1, 2016 operator introduced the new multimedia project — on-line cinema Kino Tricolor TV. The access to the content is being carried out by a few popular models of equipment: AVoD and TVoD. There is special section with FVoD content (totally free video content) that is open to active subscribers.
In August, 2015, the company opened the chain of sales and service centers and brand Tricolor TV showrooms. At the end of the III quarter 2017 the chain contained already 451 centers of sales and service and brand Tricolor TV showrooms more than in 350 cities of the country. The operator is planning to continue its active development of this project.
Tricolor TV has been awarded with the Big Digit national TV prize thrice in the category of Operator Company and the prizes For Contribution to Development of the Regional Digital Pay TV Market, For Popularization of Satellite Broadcasting. In October 2011, Tricolor TV also won the prize No. 1 Brand in Russia (People’s Brand) on the basis of open user voting. In April, 2012, Tricolor TV was awarded with the prize BRAND OF THE YEAR/EFFIE-2011 in the category of Hi-Tech Products and Services as the most successful project for creating a brand on the Russian market. In October 2016 operator gets a special prize for its successful implementation of latest technologies and solutions at Golden Ray-2016. In November 2016 Tricolor TV became the only European operator awarded with the prize for implementation of innovational services and solutions in TV at International Eutelsat TV Award and received the Russian COMNEWS AWARDS for innovations in Pay TV Development.
On April 23, 2016 Tricolor TV entered Ginness World records, having established in Moscow at ENEA huge installation from 4 000 of bird nest boxes. The record was set as "The longest line of bird nest boxes". The event was organized within the ecological project of the operator "Let's Help the Birds Together!".