Tricolor. Your digital environment operator
The mission of Tricolor is to provide each Russian citizen with convenient access in all the digital spheres to the informational and entertaining media scene including the full complex of audio-, video- and any other services of digital lifestyle* that improve the consumers’ life.
On August 15, 2018 National satellite company, NJSC, the major Russian operator of digital television in Russia make public the Tricolor brand name and a new logo. The linear television is the part of the new brand. The changes in positioning reflect the company strategy of creating the multi-platform digital environment operator offering the complex informational and entertaining media scene and services for all the family members, accessible from any device, anywhere and at any time.
Tricolor is the multi-platform digital environment operator, providing the complex of digital services including television. Tricolor creates the complex informational and entertaining media scene for all the family members, accessible from any device, anywhere and at any time. Operator provides the broadcasting the TV channel package within the territory of Russian Federation.
In addition to accustomed satellite TV broadcasting the Tricolor’s customers can watch TV using the Internet connection, as well as high-tech services of managing the TV-viewing: The Telearchive, Watch from the Beginning and Best on TV recommendation service. Tricolor also provides the satellite Internet services.
As per 2018 results, the subscribers database of Tricolor is 12.226 mln households, HD- subscribers database reaches 10 mln, UHD-base - 100K clients. In 2018 the operator became the fifth largest pay TV operators in the world (IHS Markit, 2019).
Digital Lifestyle — is the kind of living based on digital services usage including the following:
— the access to television via all the digital spheres,
— the access to entertaining content (movies, games and so on) via all the digital spheres,
— the access to uploading and downloading files via the Internet,
— the access to digital technologies of the Smart house.