23 july 2015, 03:18

«Tricolor TV» boosted growth in second quarter

Work undertaken by the largest Russian digital TV operator «Tricolor TV» in second quarter of 2015 was summarized. Starting from April 1st till June 30th 2015 active subscriber base was increased by 400 thousand subscribers and has made 11,415 million households.

Key factors which have influenced the record-breaking growth of paying base were not only contracts with new subscribers, but also activation of subscriptions which were suspended by the users. Besides the stated factors, high rates of increase in the number of subscribers are related to implementation of equipment exchange program. According to the results of II quarter total number of «Tricolor TV» high definition TV (HDTV) subscribers has increased by 7,07% and has made 5,3 million households.

Besides, an increase of subscriber’s base was caused by new content policy: additional packages for the basic service, increase of the film content and new television channels in the operator network. It will be recalled that in March, 2015 the following channel packages were included in the basic «Edinyi» service: «SuperKino HD» («KinoPremium HD», «Ostrosyuzhetnoye HD», «Nashe HD», «Semeynoye HD») and musical channels from «Muzykalnyi» package (iConcerts HD, «Muzyka Pervogo», MTV Rocks, MTV Dance, MTV Hits, VH1 Classic, VH1 European, etc.), and unique movie service «Kinozaly» Tricolor TV. In March-April the following high-rating television channels were included into the operator packages: KHL HD, «Mult»,«Dom kino Premium», CNN International; in June — new children television channels «Ryzhyi» and Ginger HD*.

On February 17th, 2014 in the territory of the central part of Russia and on May 19th, 2014 in the Siberian Federal District an equipment exchange program was started which helps not only to replace older models with HDTV receivers on special conditions, but also to expand a package of available television channels at the same cost of the basic operator’s service. During the period of action of the program more than 1,2 million subscribers of «Tricolor TV» connected in 2005-2009 have taken an advantage of the service.

The operator subscribers now can use basic package «Edinyi», which includes 221 TV- and radio channels, including 30 HD channels. In total including additional services, the users can use 244 TV and radio channel, including 34 high definition channels**.

Alexey Kholodov
Chief Communication Officer, Tricolor TV
In second quarter of 2015 «Tricolor TV» packages were supplemented by a series of new high-quality television channels, the company has paid a lot of attention to small viewers, having expanded children’s TV-watching. For example, at the end of April «Tricolor TV» has added «Mult» television channel to «Detskyi» package, and on June 1st two new television channels have appeared in the operator’s network — Ginger HD and «Ryzhiy», television channel translated to finger-speech. It is also good to know that in the year of 35 anniversary of world famous news channel CNN we have made its international version available to all of our 11 415 000 subscribers.
In second quarter of 2015 «Tricolor TV» packages were supplemented by a series of new high-quality television channels, the company has paid a lot of attention to small viewers, having expanded children’s TV-watching. For example, at the end of April «Tricolor TV» has added «Mult» television channel to «Detskyi» package, and on June 1st two new television channels have appeared in the operator’s network — Ginger HD and «Ryzhiy», television channel translated to finger-speech. It is also good to know that in the year of 35 anniversary of world famous news channel CNN we have made its international version available to all of our 11 415 000 subscribers.

In May, 2015 there were festive events devoted to a Victory Day in Saint-Petersburg supported by «Tricolor TV». The operator has broadcasted recorded Parade commemorating 70 anniversary of the Great Victory, in the most advanced broadcasting format Ultra HD (4К). Besides, «Tricolor TV» became a partner of prestigious branch awards — TEFI—2015 and XXXVII Moscow International Film Festival (MIFF).

* Available to subscribers living in Eutelsat 36A/Eutelsat 36B broadcasting zones.
** An opportunity to watch television channels in MPEG-4 format and HDTV standard depends on subscriber’s receiver type.

Contact Us

Submit

Login

To get access to all the materials of the Press Club Tricolor and the ability to comment, you must be registered. If you already registered and have forgotten your password, you can restore it.

Login

Sign up

Sign up

Restore password

We send instruction for password restore on your E-mail.

Restore password