Tricolor TV Doubles Number of Corporate Clients in One Year

The main vehicles for growth are high-quality content offering at an affordable price, Ultra HD quality and personalized services.

In the third quarter of 2017, the B2B database of subscribers of the largest Russian digital TV operator doubled as compared to the same period last year. Tricolor TV's corporate clients include Gazprom, Rosneft, Rosatom, Kaspersky Lab, VTB 24, the Ministry of Culture and the Ministry of Foreign Affairs of Russia.

The success that Tricolor TV enjoys in the corporate segment of the market is largely due to launching new services and TV channel packages for B2B customers in 2017. The operator has worked with Eutelsat Networks on Tricolor TV Satellite Internet, offering corporate customers excellent conditions for organizing two-way Internet access. Tricolor TV was the first company on the Russian B2B market to start selling Ultra HD (4K) format program packages. June of this year saw the launch of Premium Sport, a new service that allows legal entities that are Tricolor TV subscribers to get access to eight popular sports TV channels.

Alexey Karpov
Deputy Director General of Development of Linear TV
In both B2C and B2B segments we offer our clients high definition multi-channel new generation television at very affordable prices. It is for this quality and the variety of digital services that we offer we are often selected by such major companies from various business spheres as WorldClass, McDonald’s, ParkInn, Sochi International Airport and others. Tricolor TV is first and foremost customer-oriented television. We value each of our viewers no matter how close or how far they are from St. Petersburg or Moscow. Recently, Tricolor TV dealers installed satellite antennas on the remote oil rig in the Arctic where you can only get by helicopter. And now, the guys, who come there to do their shift can watch their favorite TV programs just like they would at home. We take into consideration all the needs of our subscribers and we have solutions for families, for offices, for sports bars and for shift workers’ settlements. We have options for five star hotels and for a small roadside cafe.
We expect to see the corporate segment of the Russian market of paid television growing ahead of B2C services at more than 10% per year; by 2022 the number of subscribers will grow to include 150,000 legal entities (as forecast by TMT Consulting analytical agency). Tricolor TV has been working on developing this business sphere for several years already. Over the past year the operator not only introduced a number of new services but helped improve the quality of corporate customer services considerably. This is the reason why the number of active B2B subscribers grew so rapidly.
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