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CSTB.Telecom&Media’2018: results and plans of Tricolor TV

The major Russian operator of digital TV Tricolor TV participated in 20th International Exhibition and Forum CSTB.Telecom&Media’2018, which was taking place in Moscow Crocus Expo exhibition center from 30 January to 1 February.

For Tricolor TV as a market leader it has become something of a tradition to join this highly important sectoral event. This year the Exhibition and Forum was inaugurated on the occasion of the anniversary, at which participants of the event, including Director General of Tricolor TV Alexey Kholodov, took the opportunity to congratulate MIDEXPO exhibition company with its 20th anniversary and prepared an art greeting card.

In the context of cooperation between CSTB.Telecom&Media’2018 and Tricolor TV the operator was provided with status of a strategic partner, an exhibit booth and the participation of company’s speakers in Forum business program, traditional end-of-year press-conference, Tricolor TV News entertaining event with “Sestry Zaytsevy” stand-up duet, as well as The New Era of Tricolor TV and The Tricolor TV Branded Network conferences. Thus, a program of the operator covered both business-partners and mass-media.

Generally speaking, the subjects addressed by CSTB were concerned with two main aims of market players — end-of-year wrap-ups and discussion of immediate trends and plans for 2018.

For instance, Alexey Kholodov reported at the plenary session, reviewing the major developments of the industry. Mikhail Goryachev, CCO, made updates and narrated about the way Tricolor TV implements the new technologies and underlined that the future of Russian television is in the Ultra HD format during The ULTRA HD — the Next Global Phase of the Television Development roundtable discussion that was taking place on the first day of the exhibition. According to Mikhail, satellite services providers have an advantage as far as it requires significantly less resources to stream Ultra HD content. Tricolor TV has the largest package 4K proposal to date.

Within the framework of the special OTT.FUTURE project prepared for CSTB`2018 and devoted to the development of technology, Georgy Prutkovsky, head of the Development services of Tricolor TV, took the floor at The Joint Review Panel Following the Results of VoD and OTT TV in 2017 second day event. Representatives of TV operators and other platforms, including those narrowly specialized, such as online cinemas, discussed emerging new services and challenges being addressed. Tricolor TV launched a number of hybrid services in 2017, including Online TV, TV Archive и Watch From the Beginning”.

During the second day of the CSTB on 31 January 2018 within Satellite Television section was held session New Satellite-Based Broadcasting Technologies and Standards. Integrating Satellite Broadcasts With New Services.   On behalf of Tricolor TV spoke Ilya Upkhonov, head of sales and corporate customers service. The operator has launched several services and Territory of Tricolor TV,over the past year and continues to improve corporate services quality, encouraging growth of B2B-subscribers base.

Besides, Tricolor TV participated in the National multi-channel digital television award Big Digit, held for the ninth time at the event of Exhibition and Forum CSTB. Telecom & Media’2018.

International Exhibition and Forum CSTB. Telecom&Media is one of the key media events in the field of TV and telecommunications in the Eastern Europe. This year the Exhibition and Forum was attended by over 25,000 guests — television and telecommunications industry stakeholders — as well as represented by more than 270 brands.

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