New round of television development – drones

The biggest Russian provider of digital television Tricolor TV jointly with NP GLONASS and Life TV channel launches the federal project «Russia in the eyes of drones». This is a large-scale All-Russian contest, the purpose of which is popularization of modern video filming technologies using drones and quadrocopters in Russia.

On 1 December 2016 the large-scale All-Russian video contest «Russia in the eyes of drones» starts. Any person interested can take part in it. To do this, the person must create a video with sights or any beautiful places of his/her city with the help of a drone and post it within the period from 1 December 2016 to 1 February 2017 at the website: dron.tricolor.tv. Every week the best video will be shown on the air of the news program at Life federal channel and at Infochannel of Tricolor TV. On 15 March 2017, at the Russia’s biggest event of high technologies SMIT 2017, ceremonial awarding of three winners will take place, who will be determined on the basis of viewers’ voting at the contest website.

Use of drones for creation of interesting and quality video content is a new promising direction for television industry. Since the beginning of 2016 active work has been performed in Russia on creation of national rules of application of pilotless aviation systems (PAS). Work Group on pilotless aviation has been created within the framework of Commission under President of Russia for matters of development of general purpose aviation, NP GLONASS and Transport Ministry of Russia. Various projects are being worked out for development of PAS infrastructure and popularization, including for creation of quality content.

Alexander Gurko
President of NP GLONASS
Development of pilotless aviation systems is a strategic direction of activity of NP GLONASS. Our goal is creation of necessary conditions for PAS market development, popularization of the technologies and their application in various spheres, including for creation of video content. That is why we are especially happy to cooperate with the biggest Russian TV provider Tricolor TV. We hope that the partnership within the framework of «HD Drone Racing Champions Cup» and the project «Russia in the eyes of drones» is only the beginning of successful joint work on popularization of use of drones and quadrocopters, including in television industry.
Elizaveta Kapralova
Chief Communication Officer, Tricolor TV
Tricolor TV is the biggest Russian provider of digital television. As a leader of Russian Pay TV market, the provider sets the task not only to offer quality TV viewing for the viewers, but also to bring television to the principally new modern level. One of the key competences of Tricolor TV is popularization of innovative technologies in television. This concerns not only introduction and scaling of new formats, such as HD and Ultra HD, but TV content creation methods themselves. With appearance of drones and quadrocopters, possibilities of filming and its quality has sharply increased. Now video filming can be carried out remotely and from unusual, previously hard-to-rich angles. Certainly, we could not leave the new and promising for Russian television industry unnoticed. Developing and popularizing the use of drones and quadrocopters, we make our contribution to creation of content and even wider — to television of new generation.
Elena Anokhina
Deputy Director General for Marketing and Advertising of «News Media» Media Holding
An important role in obtaining a unique content for L!FE plays the use of drones. Our correspondents actively use the latest developments and successful solutions of quadrocopters, and by our own experience we know what important role the drones play for objective media coverage of news. We are very glad that we are partners of «Russia in the eyes of drones» contest, and we hope that it will attract a large number of participants.
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