30 January 2019, 09:00

Tricolor and Bazelevs in partnership with Great launched Yolki.TV channel

The advertising campaign will involve the advertising possibilities of Tricolor, including the broadcasting platform, its own website and social networks.

The largest Russian digital television operator Tricolor in partnership with Bazelevs and the advertising agency Great launched a special New Year channel Yolki.TV and an advertising campaign to support it.

Yolki.TV started to work before the premiere of the final part of the New Year saga — Yolki 7 - and it is available to all clients of Tricolor. A series of promotion videos was issued to promote the new channel. These videos became the acting debut of the general producer of the movie saga: Timur Bekmambetov, who stood in front of the camera and heard “Action!” and “Cut” in this new role for the first time.

The videos announce the premiere of the final part of the movie saga and tell about the new TV channel Yolki.TV, as well as the promotion for the clients of Tricolor.

The advertising campaign will involve the advertising possibilities of Tricolor, including the broadcasting platform, its own website and social networks.

We love our clients and decided to give them a New Year’s present — launch the Yolki.TV channel (note: Yolki means Christmas trees). We are sure that it will help to cheer up to get into the New Year’s mood. We also raffle off 100 cinema tickets for Yolki 7 among our subscribers. But the pleasant presents do not end here. On December 31, all subscribers of Tricolor will get special New-Year greetings from Timur Bekmambetov, who will address each time zone separately.

Andrey Nesterov

Chief Marketing Officer of Tricolor

During the entire New Year’s holidays Yolki.TV will broadcast the released parts of the popular Russian movie franchise, as well as other Yolki content: movies about movies, teasers, trailers, behind-the-screen of the previous parts and videos from the set of Yolki 7.

By launching Yolki.TV channel with Tricolor, we want the viewers to be able to switch to it and spend the time with their loved ones in a festive mood.

Timur Bekmambetov

For ten years, Yolki has become a symbol of the New Year as Russian salad, tangerines and dressed herring. This is not just a movie anymore; this is a phenomenon on a scale of the entire country. Therefore, we decided to make something equally significant for Tricolor and Bazelevs and make it for the first time, because this is the last part of Yolki.

Great

The Russian premiere of Yolki 7 will take place on December 27. And December 31 was declared the Day of Charity, and all the money from box office on that day will go to charity foundations.

Source: sostav.ru

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