6 february 2015, 17:13

Tricolor TV appeared at CSTB-2015

Top managers of the largest Russian operator of digital television Tricolor TV took part in the International Exhibition Forum CSTB. Telecom & Media 2015.

Within the framework of the event of the business program which opened the Exhibition of 2015 — the panel discussion «Direct conversation PROCONTENT», — CEO of Tricolor TV Alexey Kholodov spoke by which criteria the operator chooses TV channels included into the package and how new legislative and economic factors can effect this process.

Alexey Kholodov
Chief Communication Officer, Tricolor TV
First of all, we are guided by the subscriber’s opinion, and he/she is interested in quality broadcasts and films, regardless of the producing country.
First of all, we are guided by the subscriber’s opinion, and he/she is interested in quality broadcasts and films, regardless of the producing country.

However Tricolor TV also facilitates promotion of Russian content. Among the possible dangers of investing into the telecommunication area, Kholodov mentioned market and regulatory ones.

On the second day of the Forum, at the section «Connected TV and Multiscreen: consumer demands and possible benefit», Marketing Director of Tricolor TV Alexander Starobinets shared the experience how to make an innovation product the mass one, and told what formats of TV viewing today are mostly demanded by TV viewers.

A little later on the same day, at the round table «Business cases of Pay TV operators. How to make a content offer competitive and demanded?» the main directions and principles of development of a Pay TV operator were covered by Mikhail Goryachev, Chief Content Officer of Tricolor TV in his speech, who also separately mentioned the success factors of the biggest Russian operator.

The annual International Exhibition Forum CSTB. Telecom & Media has an essential impact on development of the telecommunication area, unites its leading players and is a platform for exchange of opinions and professional discussions. In 2015 the event was held from 27 to 29 January in Moscow, at «Crocus Expo» International Exhibition Center and it gathered over 450 companies from 29 countries of the world.

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