1 june 2015, 22:48

«Tricolor TV» expands children’s TV viewing

On 1 June 2015 two new TV channels for children produced by the company «First TVC» — «Ryzhy» and Ginger HD — will become available for 11 millions of subscribers.

In the grid of the new TV channel «Ryzhy» which began broadcasting within the main package of the operator — «Edinyi» — 40% are animated cartoon films and animated serials, 30% — feature films and serials, 30% — cognitive and entertaining programs of Russian and foreign production. In particular, viewers will watch such well-known animated cartoons films as: «Sleeping Beauty», «Puss in Boots», «Snow White», «Miraculous Journey of Niels with Wild Geese», etc. Russian animated cartoon films are shown within «Baby Hour» for small children of 4 to 6 years of age: «Barbariks», «Masha’s Fairy Tales», «Belka and Strelka», «Fuxiks». For older children — such popular projects as «Alice Knows What to Do», «Filly. Funtasia», full-length animated film «Winks Club. Mystery of the Sea Abyss», «Three Epic Heroes on the Remote Coasts», «Tsarevitch Ivan and Grey Wolf — 2» and feature films shot on the basis of fairy tales, as well as TV projects about animals.

The version of «Ryzhy» TV channel with translation into the pantomime will also be available for subscribes of «Tricolor TV». All programs are adapted for the TV viewers with hearing impairment. The slogan of the TV channel — «Be friends with Ryzhy!» — speaks for itself. Its creators urge the growing generation to be kind to the people who differ from them.

Mikhail Goryachev
Chief Content Officer, Tricolor TV
There is a stable demand for children’s TV channels. We, from our part, are glad to offer viewers not only the best high-quality children’s content, but also socially orientated content.
There is a stable demand for children’s TV channels. We, from our part, are glad to offer viewers not only the best high-quality children’s content, but also socially orientated content.

Besides, Ginger GD interactive TV channel in the high-definition format will appear in the «Detskyi» package of «Tricolor TV». Its specifics is availability of musical clips sent to the Editorial Office of the TV channel by children, and the program with participation of young talents. Viewers will be able to vote for the clips of favorite performers and their friends in internet, to choose TV projects and to participate in competitions. The slogan of the TV channel is «Latest Children’s». From 1 to 30 June, during the promo period, Ginger HD TV channel will be available in the «Edinyi» package.

Both TV channels will broadcast the exclusive animated serial. Children will not only observe adventures of the main characters on the TV screen, but will also directly participate in their life thanks to the new cross media game project. The video game will be preinstalled on the TV attachment developed by the operator’s technological partner — GS Group Holding, which unites functionality of a game console and a digital HD receiver.

Let us remind you that at the end of April «Tricolor TV» has launched the «Mult» TV channel leading by the daily coverage of the audience among children’s niche channels in Russia. Thus, now 13 TV channels are available for subscribers of the «Children’s» package for 900 Roubles per year. «Tricolor TV» broadcasts five TV channels for children and teenagers within the main service.

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