23 january 2015, 16:28

Tricolor TV finds the prospects of Pay TV development good

At the press conference of the Annual International Exhibition CSTB Telecom & Media and «Bolshaya Tsifra» National Award in multichannel television held on 21 January 2015, Mikhail Goryachev, Chief Content Officer of Tricolor TV outlined the plans and prospects of the operator’s development for the current year. Besides, the last trends and technological novelties of the telecommunication market became the subject of the round-table discussion.

Mikhail Goryachev noted that despite the new market conditions, the Pay TV market will continue its growth, and Pay TV penetration will reach 83% by 2017. The growth of audience will rise thanks to availability of television as compared with any other leisure.

Mikhail Goryachev
Chief Content Officer, Tricolor TV
Besides, HD television has good prospects, and it makes sense for the operators to pay attention to this area. The more expensive, quality films, series and shows is there on TV channels, the bigger the viewers interest will be and the faster it will grow.
Besides, HD television has good prospects, and it makes sense for the operators to pay attention to this area. The more expensive, quality films, series and shows is there on TV channels, the bigger the viewers interest will be and the faster it will grow.

Tricolor TV plans to increase the HD segment of subscribers by the end of the current year with the help of the equipment exchange action. Besides, a significant role is played by new connections — all new equipment for viewing Tricolor TV sold in the market now supports HD in 100% cases. The operator’s subscribers now have the possibility to view the TV content on mobile devices (e.g. «TELEPLANSHET «Tricolor TV»). The third advantage is development of mobile services which directly stimulate viewing (e.g. «Kino.Tricolor»).

The press conference of the Annual International Exhibition CSTB Telecom & Media and «Bolshaya Tsifra» National Award in multichannel television was held in Moscow in «Sheraton Palace» Hotel. The event has big significance for development of the telecommunication branch, as it unites experts of this market and gives them the possibility to exchange experience, opinions and to share plans.

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