19 april 2017, 13:46

Tricolor TV greets the Year of Ecology with a new project: Bird House for My School

Tricolor TV, the major Russian operator of digital television, announces the launch of a new socially significant project: the Bird House for My School aimed at cultivation of the culture of a careful attitude to nature in the coming generation. The project is implemented with the support of the Department of Education of Moscow and continues the «Let Us Help Birds Together!» all-Russian ecological project started by the operator in 2016.

The year of 2017 was declared the Year of Ecology in Russia. Back in the spring of 2016 Tricolor TV started implementing the «Let Us Help Birds Together!» all-Russian ecological project. Last year 150,000 people participated in the project. Installation made of ecohouses for birds by the operator jointly with its partners at the National Economy Achievements Exhibition became the high point of the project and was recognized to be a new world record. The Bird House for My School contest continues the ecological project and is designed to draw the attention of the coming generation to reduction of the population of small bird species.

The Bird House for My School is a largescale creative contest owing to which junior school pupils will learn about fundamentals of ecology and rules of environmental protection and will practice in taking care of birds. Schoolchildren of the 1-4 grades of Moscow junior schools will take part in the contest. For that purpose the pupils in groups of five people are to color a bird house and to mount it on the territory of their school. It should be noted that this year the participants of the contest will color the record bird houses which made up the installation being the new world record. The photos of the colored bird houses will be placed on the website of deti.tricolor.tv where everyone interested will vote for the work they liked most within the period from 1 May to 25 May 2017. The team getting the most of the votes will obtain a special prize from the organizers of the contest.

The winners of the contest will be decided by the expert jury: the first place will be determined by Tricolor TV, the second place — by Moscow Department of Education, the third one — by the editorial board of The Oh! television channel. All participants will get runner-up prizes from Tricolor TV operator and The Oh! children’s television channel. The ceremony of awarding the contest winners and participants will take place within the frames of the grand city holiday dedicated to the Child Protection Day.

Elizaveta Kapralova
Chief Communication Officer, Tricolor TV
Children are our future; therefore, it is especially important to cultivate proper attitude to nature in them, to teach them to take care of the environment. It is the school age when the child starts acquiring an emotional value-based attitude to the surrounding world, forming the bases of the moral-ecological positions of a personality which manifest themselves in the child’s interaction with nature and awareness of the child’s unity with it. Owing to the project we will be able to get the idea about the importance of taking care of the environment and the ability of everyone of us to make the world better across to children in an entertainment-educational form.
Children are our future; therefore, it is especially important to cultivate proper attitude to nature in them, to teach them to take care of the environment. It is the school age when the child starts acquiring an emotional value-based attitude to the surrounding world, forming the bases of the moral-ecological positions of a personality which manifest themselves in the child’s interaction with nature and awareness of the child’s unity with it. Owing to the project we will be able to get the idea about the importance of taking care of the environment and the ability of everyone of us to make the world better across to children in an entertainment-educational form.
Lyudmila Myasnikova
Chairperson of the City Expert-Consulting Council of Parent Public under Moscow Department of Education
There is much concern now about the changing the attitude to nature and the surrounding world, about the importance of ensuring appropriate development and education of the new generation. We need to cultivate a caring attitude to nature and use of natural resources from early age when the man’s inner world develops especially fast. Besides, it is important to develop the children’s cognitive interest in nature, to teach children to love the surrounding world and to live in harmony with nature. Learning in the educational and entertainment format is the best way to achieve that. In a game the most complicated and serious issues often become clear and accessible for the youngest children. Creative tasks both help the child to learn new material and to bring his or her abilities and talents to light. Therefore, we enthusiastically got in such a significant project as Bird House for My School. Together with Tricolor TV we want to draw the attention of schoolchildren and their parents to the problem of preserving the population of the birds living in the city environment. The project is very relevant and important in our time as the problem of nature conservation increasingly becomes both scientific and social. We are glad to participate in this interesting and important project.
There is much concern now about the changing the attitude to nature and the surrounding world, about the importance of ensuring appropriate development and education of the new generation. We need to cultivate a caring attitude to nature and use of natural resources from early age when the man’s inner world develops especially fast. Besides, it is important to develop the children’s cognitive interest in nature, to teach children to love the surrounding world and to live in harmony with nature. Learning in the educational and entertainment format is the best way to achieve that. In a game the most complicated and serious issues often become clear and accessible for the youngest children. Creative tasks both help the child to learn new material and to bring his or her abilities and talents to light. Therefore, we enthusiastically got in such a significant project as Bird House for My School. Together with Tricolor TV we want to draw the attention of schoolchildren and their parents to the problem of preserving the population of the birds living in the city environment. The project is very relevant and important in our time as the problem of nature conservation increasingly becomes both scientific and social. We are glad to participate in this interesting and important project.

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