30 november 2016, 12:17

Tricolor TV has been recognized as the most innovative provider of Europe

On 25 November 2016 the Russian provider of digital television Tricolor TV became the only one of European providers to receive the award for introduction of innovative services and technologies within the framework of international Eutelsat TV Awards.

Organizers of the international Eutelsat TV Awards have recognized the merits of Tricolor TV regarding introduction of innovative technologies in television by giving the award to it as the most innovative of European providers. Tricolor TV is the first Russian provider who has received this award. The solemn awarding ceremony took place in Milan on 25 November 2016.

Michel Aziber
Deputy Director General, Commercial Director and Development Director of Eutelsat
The victory of Tricolor TV is natural and well-deserved. Thanks to availability of the biggest in Russia subscribers’ base (over 12 million of subscribers), Tricolor TV introduces the wraparound multiplatform strategy aimed at raising the level of TV viewing in Russia. Within the framework of this strategy, Tricolor TV became the first of Russian providers to launch 4K TV channels, having made ultra high definition television available for the many-millioned audience of TV viewers of Russia. The provider constantly improves the content offer for HD subscribers, as well as develops and introduces non-linear services, in particular, successful launch of the double-sided satellite Internet access service should be noted. We are proud of being a Tricolor TV satellite partner for many years and of cooperating with such media company which sets the pace of digital transformation in Russia.
The victory of Tricolor TV is natural and well-deserved. Thanks to availability of the biggest in Russia subscribers’ base (over 12 million of subscribers), Tricolor TV introduces the wraparound multiplatform strategy aimed at raising the level of TV viewing in Russia. Within the framework of this strategy, Tricolor TV became the first of Russian providers to launch 4K TV channels, having made ultra high definition television available for the many-millioned audience of TV viewers of Russia. The provider constantly improves the content offer for HD subscribers, as well as develops and introduces non-linear services, in particular, successful launch of the double-sided satellite Internet access service should be noted. We are proud of being a Tricolor TV satellite partner for many years and of cooperating with such media company which sets the pace of digital transformation in Russia.
Alexey Kholodov
Chief Communication Officer, Tricolor TV
We are glad to have received this award. Certainly, 11 years of work on creation of high standard of TV viewing of the international level stand behind it. And this quality is appreciated by Russian viewers, because Tricolor TV has been chosen by 12 millions of residents of Russia. The 8-millionth subscriber was recently connected to high definition television, and the package of 4K TV channels is watched already by over 25 thousands of viewers. In summer 2016 we started broadcasting in HEVC format, and over 1 million of subscribers already have access to it. Not long ago Tricolor TV has received the Russian award for innovation, and Eutelsat award is the international confirmation that Tricolor TV is not only the standard of modern television, but the television of the future.
We are glad to have received this award. Certainly, 11 years of work on creation of high standard of TV viewing of the international level stand behind it. And this quality is appreciated by Russian viewers, because Tricolor TV has been chosen by 12 millions of residents of Russia. The 8-millionth subscriber was recently connected to high definition television, and the package of 4K TV channels is watched already by over 25 thousands of viewers. In summer 2016 we started broadcasting in HEVC format, and over 1 million of subscribers already have access to it. Not long ago Tricolor TV has received the Russian award for innovation, and Eutelsat award is the international confirmation that Tricolor TV is not only the standard of modern television, but the television of the future.

It should be noted that on 24 November 2016 Tricolor TV was also distinguished for introduction of innovative technologies by the Russian award — the provider has received the award of COMNEWS AWARDS «For innovation in pay TV development».

The year of 2016 was successful for Tricolor TV — the provider has brought a whole number of projects and services to the market. On 21 July Tricolor TV put the first in Russia package of 4K TV channels «Ultra HD» into commercial operation. On 7 September 2016 the provider launched the double-sided satellite Internet access service «Tricolor TV satellite Internet», and on 21 September — «City» service, thanks to which residents of apartment houses in metropolises, where previously the provider’s services were not available, have gained an access to Tricolor TV packages of channels. Besides, thanks to «City» service, small and medium providers have got the possibility to provide the service equivalent to the service of a big provider with minimum costs. In November the company has officially announced launch of its own online cinema «Tricolor TV Cinema» — now the viewers will be able to watch films of HD quality free of charge at the website: kino.tricolor.tv, and for the provider’s subscribers a special section is supposed, where viewing of the film catalogue is available without commercials and also free of charge. Besides, in November an updated service «Tricolor TV cinema halls» was launched, which not only allows subscribers as before to watch films according to the schedule like in a cinema, but thanks to Push VoD technology also to received films of excellent quality downloaded by the provider to the flash card or external hard disk and to watch them at any convenient time.

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