22 may 2015, 05:38

«Tricolor TV» has connected the 5 millionth HD subscriber

The largest Russian digital TV operator «Tricolor TV» confirms its plans on development of high-definition television in Russia.

On 3 May 2015 the 5 millionth HD subscriber connected itself to the satellite television of «Tricolor TV». The share of HD subscribers of «Tricolor TV» has reached 45% of the total 11 million subscribers’ base. «Tricolor TV» reckons on surpassing the line of fifty per cent already this year.

Thus, «Tricolor TV» confirms the status of the leading HD operator of Russia. According to the data of J’son & Partners consulting agency, 39.6% of all audience of HD television in Russia use high-definition television of «Tricolor TV».

Alexey Karpov
Director for Sales and Subscriber Service
HDTV development is a marker of stable development of the market of digital technologies on the whole. According to our assessments, now the number of users of high-definition television in Russia is over 10 mio households, and by the end of 2018 this figure will increase 2.5 times. Stimulation of HD TV viewing is the most profitable strategy for the operator also from the point of view of subscribers’ loyalty: HD subscribers prolong the services more willingly and take an interest in new formats of TV broadcasting and possibilities of their provider more often
HDTV development is a marker of stable development of the market of digital technologies on the whole. According to our assessments, now the number of users of high-definition television in Russia is over 10 mio households, and by the end of 2018 this figure will increase 2.5 times. Stimulation of HD TV viewing is the most profitable strategy for the operator also from the point of view of subscribers’ loyalty: HD subscribers prolong the services more willingly and take an interest in new formats of TV broadcasting and possibilities of their provider more often

Let us remind you that the «Tricolor TV Full HD» service was first put into commercial operation on 24 July 2012. «Tricolor TV» is the only Russian operator providing over 30 HD TV channels* of various genres within the main service («Edinyi» package). In spring 2015 the «Edinyi» package was strengthened with four premium film channels of own production of «Tricolor TV» («KinoPremium HD», «Semeynoe HD», «Nashe HD» and «Ostrosujetnoe HD»), sports (CHL TV HD) and musical (Concerts HD) channels. HD TV channels are also present in all additional packages of the operator.

Since last February, the operator jointly with its technological partners has been supporting the program of exchange of satellite equipment for receivers supporting HD. From the 1st quarter of 2015 the program was expanded, the possibility of acquisition of new equipment with payment by installments has appeared.

«Tricolor TV» reckons on provision of all its subscribers with high-definition television by 2017.

* Available on the territory of broadcasting of Eutelsat 36A/Eutelsat 36B satellites.

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