13 april 2015, 08:01

«Tricolor TV» has opened «Press Club»

The largest Russian digital TV operator «Tricolor TV» has created a new tool of communication with mass media and representatives of business audience.

«Tricolor TV» «Press Club» corporate blog is a media center which allows to aggregate all official information on the company in the network, including: press releases, articles, columns, interviews, analytics, presentations, photo and video files, as well as interesting branch news and reports on the market.

One of the main objectives of the blog is provision of mass media representatives with the online access to the information on topical and crucial issues related to the telecommunication branch: technical novelties, broadcasting technologies, market development, news and achievements of the company.

Elizaveta Kapralova
Chief Communication Officer, Tricolor TV
Our new resource is not only a corporate media portal. We try to make the pay TV market as transparent as possible, and creation of such area is one more step aimed at achievement of this goal. Development of «Tricolor TV» is inseparably linked with evolution of digital TV viewing in Russia. Success of our strategy is proven by the 11 million subscribers’ base of «Tricolor TV», and we are ready to share our experience. «Press Club» will make it possible to bring communication of the company with mass media and the branch community to the new level and strengthen positions of «Tricolor TV» as an expert in the sphere of digital television.
Our new resource is not only a corporate media portal. We try to make the pay TV market as transparent as possible, and creation of such area is one more step aimed at achievement of this goal. Development of «Tricolor TV» is inseparably linked with evolution of digital TV viewing in Russia. Success of our strategy is proven by the 11 million subscribers’ base of «Tricolor TV», and we are ready to share our experience. «Press Club» will make it possible to bring communication of the company with mass media and the branch community to the new level and strengthen positions of «Tricolor TV» as an expert in the sphere of digital television.

A number of convenient tools are envisaged for operative search of materials in «Press Center»: color coding of sections (makes it possible to quickly determine the type of publication); in each of the sections there are tags of two levels, where tags of level 1 — this is distribution by format («News», «Press Releases», «Analytics», «Articles», «Opinions», etc.), and tags of level 2 — thematic categories («Technologies», «Company», «Broadcasting», etc.), Besides, «News», «Articles», «Media» sections are provided with an additional system of information filtration by categories «Latest», «Commented», «Interesting», «Popular».

«About the Company» section contains all legal information, logo, topical modules of federal advertising campaigns, awards. All materials are available for downloading with high resolution.

For convenience of users, the blog is integrated with social networks, which makes it possible to comment the posted materials or to share the content you like by authorizing in your account, e.g. in Facebook or Twitter. It is also possible to send a request to the company Press Center or to subscribe for blog updates from any page of the blog.

Adaptive layout for convenient and correct work with the blog on various carriers — both at stationary computers and on tablets and smartphones — helps to receive actual information any time and in any place.

Let us to remind you that in order to increase the servicing quality, in 2014 «Tricolor TV» launched the website of Subscribers’ Support Service — help.tricolor.tv — which makes it possible for the clients to independently find as much useful information as possible. Users can also get specialist’s consultation via Skype or on-line chat, to ask the virtual assistant a question at «Tricolor TV» website. Besides, in the 4th quarter of 2014 the operator announced appearance of 5 mobile applications for more comfortable TV viewing: guide throughout the entire content «Tricolor Guide»; guide for cinema and film content «Kino.Tricolor »; application for mobile TV viewing — «Tricolor Play», «Tricolor Pult» — for receiving equipment control; «Tricolor Help» — technical support. Personal cabinets of subscribers were updated for more convenient use of the operator’s services. «Tricolor TV» is actively present in the main social networks, publishing on-line information on the company news and the content broadcasted in the packages.

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