Tricolor TV, the major Russian Pay TV operator, has signed the contract to license the content for its own movie TV channels with Warner Bros. International Television Distribution.
Under this agreement Tricolor TV has licensed around 200 titles for TV channels «Kinopremium HD» and «Ostrosyujetnoe HD» on a basic pay,
We are pleased to have concluded this deal with Tricolor TV which will give millions of fans in Russia access to some of our feature films titles.
It’s important for us to make the offer that would meet expectations and demands of our subscribers. Thanks to our own telemetry system, we know preferences of our audience. That’s why the development of our TV channels is one of the major outlines of Tricolor content policy. Latest first-runs and modern classic of World Cinema — that’s what our audience likes. In light of this we are determined to retain the volume of quality foreign content at high level although some channels have announced the drawdown of purchasing. The agreement with Warner Bros. and obtaining a part of its strong library of films allows us to provide our audience with entertaining top content, that will guarantee a plenty of pleasant family home evenings for our subscribers.
To recap, in 2017 within the framework its own TV channels development Tricolor TV has signed contracts with major companies — Sony Entertainment and Paramount Pictures. It provided the extended package of content for operator’s own TV channels by more than 350 popular films and TV first-runs.