Tricolor TV, the major Russian operator of digital television, has summed up the results of the first quarter of 2017. Against the same period last year the provider’s proceeds increased by 11.4% and amounted to 4.4 bln. rbl. while the base of the subscribers connected to the high definition television (HDTV) exceeded 8.7 mln. The overall subscriber base of Tricolor TV was 12.15 mln. households as of the end of the quarter, with the annual ARPU of 1,529 rbl.
As of March 31, 2017 the active subscriber base of Tricolor TV was 12.15 mln. households. In the period from 1 January till March 31, 2017 the number of HD subscribers increased up to 8.7 mln. households. Thus, high definition television is already accessible for 71.6% of Tricolor TV subscribers.
Tricolor TV is the only multistandard platform in Russia successfully developing high and superhigh definition broadcasting and using modern formats of video compression, including HEVC/H.265. Since the moment of introduction of the new format broadcasting in summer 2016 HEVC viewing of television channels has already become accessible for 1.77 mln. Tricolor TV subscribers. Thus, the number of HEVC subscribers grew by 21% over the first quarter of 2017.
In the first quarter of 2017 Tricolor TV also demonstrated high rates of growth of its financial indicators. The operator’s proceeds amounted to 4.4 bln. rubles (incl. VAT) over the period, which is 11.4% more than in the 1st quarter of 2016. Over the two recent years Tricolor TV has improved this indicator by more than 60%.
Tricolor TV keeps developing the trends of modern televiewing, including multiscreen viewing. In the first quarter of 2017 the number of Tricolor TV subscribers having access to viewing of television programs on several screens increased by 3.7%.
In the fourth quarter of 2016 Tricolor TV launched the updated service of Tricolor TV Cinema Halls. Owing to the service a subscriber of the operator can both use the function of viewing movies in 12 cinema halls and daily receive two new movies to the external memory (memory card or HDD) connected to the receiver. In the first quarter the number of the subscribers having access to the service increased by 27% reaching 1.74 mln.
The operator’s subscribers have also access to the free Control the Air service owing to which the subscriber can record the air or put it on hold without Internet connection and use the Timer Recording function.
Last September Tricolor TV jointly with Eutelsat Networks satellite Internet operator put the service of two-way satellite Internet access into commercial operation. Since April 2017 the users of the Satellite Internet service have been able to use an unlimited tariff unique for the Russian market, its cost is 990 rbl. per month. The new unprecedented pricing proposal has been second to none throughout the history of the Russian market of satellite Internet.
The operator regularly improves its content proposal. For example, in the first quarter of 2017 the Tricolor TV package included such television channels as TR!CK, Multik HD and The Oh! children’s channels, Chavash En regional channel, Russian Extreme Ultra (television channel in ULTRA HD format) and others. As of March 31, 201117 257 channels, including 40 TV-channels in the HD format and 40 radio broadcasting stations were available for the subscribers that connected the Single package in the zone of broadcasting of Express-AMU1 and Eutelsat 36B satellites. With account of additional packages 298 television and radio channels, including 48 TV-channels in the HD format, 4 channels in the UHD and 40 radio broadcasting stations were accessible for the subscribers.
Modern digital technologies are in rapid evolution, and today the most effective companies are those successfully introducing new formats and services offering subscribers a quality high technology product. The financial indicators and indicators of the relevance of the services provided by Tricolor TV are the best evidence of that. Our contribution to television development is also noted by the world community: last year Tricolor TV was declared the most innovative operator in Europe.