Tricolor TV launches a new project: Time of Victories with Tricolor TV

In spring 2017 Tricolor TV is launching a new socially oriented sport project: Time of Victories with Tricolor TV. The project comprises a number of sport events and the high point is the International TRICOLOR TV White Nights Marathon in which over 10,000 professional sportsmen and race lovers from Russia and other countries of the world will take part.

Time of Victories with Tricolor TV is a socially oriented sport project designed to demonstrate the advantages of a healthy lifestyle as well as to motivate the residents of our country to participate in actions and events aimed at development and popularization of track and field athletics. The key event of the project is one of the major Russian marathons.

On July 9, 2017 the Committee for Physical Education and Sport of Saint Petersburg jointly with the Sport Federation of Track and Field Athletics of Saint Petersburg and Tricolor TV, the major Russian operator of digital television, in accordance with the Resolution of the Government of Saint Petersburg dated 08.12.2016 No. 1129 (item 1.16) «On the List of the Most Significant Sport Events to be Held in Saint Petersburg in 2017» will hold the XXVIII International TRICOLOR TV White Nights Marathon.

The program of the marathon includes two distances: 42 km 195 m and 10 km. The start and finish are on Dvortsovaya Square and the track will include a circle round the central part of the city amid the world famous monuments of architecture, such as the Bronze Horseman, St. Isaac’s Cathedral, the Spit of Basil’s Island, Peter-and-Paul’s Fortress, the Botanical Garden, Nevsky Prospect, Alexander Nevsky Laura, and many others.

Up to 12,000 participants are going to run the marathon in 2017. Alongside with the strongest athletes, race lovers, trainees of physical training schools for children and young people, disabled sportsmen are also taking part in TRICOLOR TV White Nights marathon.

In 2016 over 10,000 sportsmen and race lovers from 57 countries of the world participated in the marathon. In terms of the number of the people that finished the main distance (42 km 195 m) last year the marathon ranked second in Russia after Moscow international marathon only. Over 20,000 spectators annually come to support the participants.

Alexey Karpov
Director for Sales and Subscriber Service
Time of Victories with Tricolor TV is not the first social project of the company. Tricolor TV has been paying attention to ecological, cultural, sport and charitable events for many years. This year we want to draw the attention of the wide public to the healthy lifestyle as it is both important for every particular person and forms a healthy and successful society. Over 5,000 participants from 50 countries of the world and 70 regions of the Russian Federation have already registered for participation in TRICOLOR TV White Nights marathon. This is observable evidence of the fact that people are willing to participate in sport events, to be involved in their physical development, strive to have a healthy lifestyle. We hope that our subscribers, partners and friends will be glad to join the project and will take part in the marathon.
Anton Uyk
general manager of TRICOLOR TV White Nights International Marathon

The marathon has always been popular with Russian runners. Over the recent years the beauty of our city is attracting a growing number of foreign participants. This year the marathon obtains the Title Partner in the name of Tricolor TV, the major Russian operator of digital television. In terms of the number of the participants TRICOLOR TV White Nights International Marathon is one of the three most popular marathons of Russia. We hope that owing to the support of Tricolor TV we will bring the marathon to a new higher level of organization, will attract still more professional sportsmen and race lovers and will inspire new personal and world records.

The EXPO of the marathon and the delivery of the start packages to the participants will take place on 7 and 8 July from 10:00 till 20:00 in the Winter Stadium (2 Manezhnaya Square).

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