26 october 2016, 17:59

«Tricolor TV» launches a new multimedia project: its own online movie theater

The largest Russian digital television provider «Tricolor TV» launches the online movie theater «Tricolor TV Movies». The new product will be presented on November 1, 2016 at the forum RIW-2016.

To launch the online movie theater, «Tricolor TV» has developed its own web platform with the user friendly interface adapted for comfortable viewing on any screen (desktop computer, smartphone, tablet computer, TV set having the possibility to connect to the Internet). The content of kino.tricolor.tv is filled by the operator both within the framework of the agreements concluded directly with copyright holders (500 video items as of 26.10.2016) and within the partnership with other participants in the market in accordance with the revenue share model. Now there are more than 5 000 video items in the library of the movie theater of «Tricolor TV», and the operator continues to enlarge the library.

The content will be accessed in accordance with several models: AVOD and FVOD. FVOD content (so called completely free video content) is placed in the special section of the website accessible to active subscribers of «Tricolor TV» only. In November, the operator will open the access to the section containing TVOD video items. The cost of viewing TVOD content will be in the average price range (50 rubles and more) and it will depend on several factors, namely the date of release, demand et al. The section with the content available in accordance with the SVOD model may be launched later on. But now these plans are in the development phase only.

Large online movie theaters, such as Tvigle and Tvzavr, are partners of the operator now. In addition to the essential part of the video library kino.tricolor.tv, Tvigle provides its cloud solution Tvigle Video Publisher Cloud, which is used by «Tricolor TV» to convert and store its own part of the catalog of the online theatre.

Irina Kumanyayeva
Director of development and sales of Tvigle Video Publisher Cloud
We are glad to become a part of the online movie theater «Tricolor TV» and to offer a large content catalog. We are very pleased that the largest Russian provider has chosen our video cloud storage solution for its new product. We hope that our cooperation will be long-term and mutually profitable. Kino.tricolor.tv is a high quality product with the perfect content and convenient interface that will be highly estimated by viewers from the very beginning. The database of subscribers of «Tricolor TV» exceeds 12 million, and these subscribers are real people already using he Pay TV services. At the same time the communication channels are built by the operator, and such channels give us the possibility to interact with any subscriber right here and right now. Of course, this is very valuable for us as a partner.
We are glad to become a part of the online movie theater «Tricolor TV» and to offer a large content catalog. We are very pleased that the largest Russian provider has chosen our video cloud storage solution for its new product. We hope that our cooperation will be long-term and mutually profitable. Kino.tricolor.tv is a high quality product with the perfect content and convenient interface that will be highly estimated by viewers from the very beginning. The database of subscribers of «Tricolor TV» exceeds 12 million, and these subscribers are real people already using he Pay TV services. At the same time the communication channels are built by the operator, and such channels give us the possibility to interact with any subscriber right here and right now. Of course, this is very valuable for us as a partner.
Marina Surygina
General director of the online movie theater Tvzavr
«Tricolor TV» occupies leading positions in the Pay TV market, and such partnership is an important step for us. Subscribers of «Tricolor TV» pay for high quality TV viewing, that’s why we, acting as a main partner of the provider involved in filling the TVOD library of the movie theater, certainly hope for the efficient and mutually profitable cooperation.
«Tricolor TV» occupies leading positions in the Pay TV market, and such partnership is an important step for us. Subscribers of «Tricolor TV» pay for high quality TV viewing, that’s why we, acting as a main partner of the provider involved in filling the TVOD library of the movie theater, certainly hope for the efficient and mutually profitable cooperation.

During the development of this project «Tricolor TV» adhered to the basic principles of its product line: innovativeness and convenience to use. High quality of the content provided characterizing both its technical characteristics and genre diversity is a distinctive feature of the online movie theater of «Tricolor TV». All video materials of the library of the movie theater are available in the HD format. And the website identifies the device from which a user logs in and proposes the most convenient version of the interface of the online movie theater. The interface for mobile devices is designed with consideration for user-friendly and convenient management of the use of the website.

Elizaveta Kapralova
Chief Communication Officer, Tricolor TV
The launch of the online movie theater continues the strategy of «Tricolor TV» involving the creation of a multiplatform operator, the product line of which would be available to subscribers in all digital environments. We seek to give viewers exactly what they want, so we offer the wide range of online products in addition to digital TV viewing services. For example, the portal tricolortvmag.ru is created for providing viewers with relevant, useful and interesting information about new movies and TV programs. And the online movie theater will ensure comfortable viewing of movies in high quality at any time convenient for viewers. We plan to further develop this product line, and we are open to offers and partnership.
The launch of the online movie theater continues the strategy of «Tricolor TV» involving the creation of a multiplatform operator, the product line of which would be available to subscribers in all digital environments. We seek to give viewers exactly what they want, so we offer the wide range of online products in addition to digital TV viewing services. For example, the portal tricolortvmag.ru is created for providing viewers with relevant, useful and interesting information about new movies and TV programs. And the online movie theater will ensure comfortable viewing of movies in high quality at any time convenient for viewers. We plan to further develop this product line, and we are open to offers and partnership.

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