5 august 2015, 10:46

«Tricolor TV» opens branded retail network in 98 cities of Russia

Largest Russian paid TV provider «Tricolor TV» makes the next step towards its subscribers. The provider opens a network of 104 Sales-service centers and branded salons-shops of «Tricolor TV» in almost one hundred of Russian cities.

Opening of the branded retail network which includes 22 Sales-service centers (SSC) and 82 single-brand salon-shops (SBSS) is a next step to implementation of «Tricolor TV» program aimed at improvement quality of subscriber service.

In the branded shops of the company which were opened in 98 cities of Russia, the clients will have an opportunity to buy new complete set of equipment providing an access to «Tricolor TV» services and-or order its installation; to take part in equipment exchange specials, to learn about special offers; to connect and pay for provider’s services; to update user’s data; to order mini-repair (adjustment of remote controls, programming of receivers, software update etc.), so to receive all the of services of paid TV provider.

Alexey Karpov
Director for Sales and Subscriber Service
«Tricolor TV» renders broadcasting services in nearly all parts of the country. The purpose of creation of the Sales-service centers and Branded salons-shops in the regions was to make the provider’s services even more accessible to current and potential subscribers. Our purpose is not only gain and profit from branded retail network, though we think that shops will reach breakeven after the investment period. Opening the single-brand shops, we want to provide to our clients an access to the best novelties of the company, to create a point of interaction of subscribers and the provider, a place where they can touch the technics, to see service in operation, to receive professional consultation. We want to create a platform for communications with the consumer where we could position and present correctly the products and services, to hold presentations of novelties. The single-brand shops are also points of equipment exchange, where the subscribers can get new, and more perspective one. Besides, such shops is an effective method of brand promotion.
«Tricolor TV» renders broadcasting services in nearly all parts of the country. The purpose of creation of the Sales-service centers and Branded salons-shops in the regions was to make the provider’s services even more accessible to current and potential subscribers. Our purpose is not only gain and profit from branded retail network, though we think that shops will reach breakeven after the investment period. Opening the single-brand shops, we want to provide to our clients an access to the best novelties of the company, to create a point of interaction of subscribers and the provider, a place where they can touch the technics, to see service in operation, to receive professional consultation. We want to create a platform for communications with the consumer where we could position and present correctly the products and services, to hold presentations of novelties. The single-brand shops are also points of equipment exchange, where the subscribers can get new, and more perspective one. Besides, such shops is an effective method of brand promotion.

The project is implemented in cooperation with the authorized dealers of the provider. Among 4,5 thousand regional partners of «Tricolor TV» we have selected more than 100 most active dealers. Multistage procedure of selection included parameters of work with user’s base (correctness of user’s base keeping, number of primary connections and reconnections, participation in specials promotion campaigns of the company and its partners), experience of interaction with the provider, customers’ notes, etc.

Some advantages which the dealers — participants of the project — will get: information support of «Tricolor TV» regional representative office; special conditions for purchase of the receiving equipment from the distributor — technological partner of the provider GS Group —NoLimit Electronics company; provision of actual advertising and POS-materials, and so forth

Advantages for «Tricolor TV» subscribers and clients — an opportunity of purchase of services and equipment exchange at a price declared by the provider, professional consultation and complete correct information on products and services, an opportunity to take advantage of unique marketing offers of the company, qualitative service for full range of services/procedures, carrying out of equipment operations (exchange of out-of-date equipment, service, fulfillment of installation request and so forth)

Alexey Karpov
Director for Sales and Subscriber Service
Before that provider’s subscribers could only communicate with the company using the Support service by phone or the Internet, and the Authorized Dealers. Lately our user’s base has considerably increased; we work actively on improvement and expansion of communications channels.
Before that provider’s subscribers could only communicate with the company using the Support service by phone or the Internet, and the Authorized Dealers. Lately our user’s base has considerably increased; we work actively on improvement and expansion of communications channels.

Except service and consultation for convenience of subscribers the branded shops of the network will sell accompanying goods, for example, navigators, TVs etc.

The sales and service centers were opened in the following cities: Belgorod, Veliky Novgorod, Vladimir, Ekaterinburg, Ivanovo, Izhevsk, Kazan, Kostroma, Krasnodar, Lipetsk, Nizhni Novgorod, Perm, Rostov-on-Don, Samara, Saratov, Taganrog, Tver, Ufa, Cheboksary, Cherepovets, Shakhty and Yaroslavl. Single-brand salons-shops were commissioned in nearly all big cities of Russia.

The provider is planning to open flagship stores in Moscow and Saint-Petersburg.

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