21 july 2016, 09:13

«Tricolor TV» puts a package of TV channels in Ultra HD format into commercial operation

On 20 July 2016 the biggest Russian operator of digital television «Tricolor TV» has put «Ultra HD» package comprising three TV channels in ultrahigh definition (4K) format into commercial operation.

The TV channels are transmitted in the definition of 3840×2160 pixels with the image transmission rate of 50 shots per second. Just for comparison: definition of TV channels of SD format is 720×576, and that of HD format is 1920×1080. HEVC/H.265 coding standard is used for digital video compression.

TRICOLOR ULTRA HD is a 24-hour film TV channel in 4K format produced by «Tricolor TV» meant for a mixed audience 16+. Mainly full-length feature films produced both in Russia and abroad are presented on the air. The on-air grid includes three original runs per day plus replays of the content of two previous days. The scope of hours of purchased content: 100-140 films per year.

INSIGHT UHD TV channel (TERN company, the Netherlands) distributed by «First TVCh» company is oriented towards the audience of 18 to 45 years old. The main directions of the content: innovative documentaries, reality shows, extreme journeys and sports, interactive projects. INSIGHT UHD has taken the place of the pilot TV channel in the ultrahigh definition format (ULTRA HD 4K), regular broadcasting of which was carried out by «Tricolor TV» from 22 October 2014.

FASHION ONE (in the ultrahigh definition format) is the first and the only channel broadcasted in Ultra HD format which is dedicated to fashion, entertainments and life style. It is a part of Fashion One television network.

The annual price of the package is 1200 Roubles. The new service can be connected by making payment with a bank card on the operator’s website, at payment terminal, telecom salons, bank branches and by any other available methods.

Alexey Karpov
Director for Sales and Subscriber Service
«Tricolor TV» is a leader of the Russian market of pay television not only thanks to the biggest subscribers base, but first of all thanks to the operator’s innovation policy. We think that the main objective of «Tricolor TV» goes beyond provision of subscribers with quality TV viewing; it is popularization and magnification of the latest standards and technologies for maximum number of viewers. We have already shown the advantage of television of HD quality. When «Tricolor TV» launched broadcasting in high definition format, not many people believed that this format would be in demand of Russian viewers. Now our base of HD subscribers numbers over 7 million households and it keeps growing. Modern technologies have stepped farther. A new format appeared — Ultra HD. And we are glad to be the first to offer Russian viewers the possibility to assess the quality of TV viewing in ultrahigh definition. In the opinion of NSR analysts, availability of Ultra HD content can become a weighty response of traditional TV camera operators to the growing competition on the part of OTT services which are constantly increasing original content catalogues.
«Tricolor TV» is a leader of the Russian market of pay television not only thanks to the biggest subscribers base, but first of all thanks to the operator’s innovation policy. We think that the main objective of «Tricolor TV» goes beyond provision of subscribers with quality TV viewing; it is popularization and magnification of the latest standards and technologies for maximum number of viewers. We have already shown the advantage of television of HD quality. When «Tricolor TV» launched broadcasting in high definition format, not many people believed that this format would be in demand of Russian viewers. Now our base of HD subscribers numbers over 7 million households and it keeps growing. Modern technologies have stepped farther. A new format appeared — Ultra HD. And we are glad to be the first to offer Russian viewers the possibility to assess the quality of TV viewing in ultrahigh definition. In the opinion of NSR analysts, availability of Ultra HD content can become a weighty response of traditional TV camera operators to the growing competition on the part of OTT services which are constantly increasing original content catalogues.

According to the data of «Telecom Daily» Analytical Agency, the only segment which showed steady growth in 2015 was the segment of TV sets supporting ultrahigh definition (Ultra HD) technology. Within the year, this segment has grown by 173% — up to 32 mln. units of equipment.

Let us remind you that in June 2013 «Tricolor TV» was the first to carry out satellite broadcasting in the new Ultra HD format. Since 15 November 2015 the operator has been transmitting a package of TV channels of ultrahigh definition «Ultra HD».

Viewing of 4K TV channels is available for the subscribers of «Tricolor TV» who have paid for subscription to «Ultra HD» service and who also have the following options of receiving equipment kitting:

– a TV set with Ultra HD marketing code with support of Conditional Access Module C1 + versions 1.3 and directly C1 + module;

– a TV set with Ultra HD marketing code together with the first Russian digital TV attachment with support of 4K — GS A230 — produced by GS Group (technological partner of «Tricolor TV»)*.

* At present UHD attachment of General Satellite brand is the only device in the field of consumer electronics comparable by its performance capabilities with foreign analogs, fully developed and produced in Russia. A230 provides ultrahigh speed of 4K content processing. The attachment incorporates Wi-Fi router for wireless connection to IP network and content transfer to the client devices (smartphone or tablet based on iOS or Android OS and GS Gamekit console). 4K device can also transmit video content to the screen of the second TV set — to do this, it is necessary to connect GS C5911 client attachment.

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