15 april 2015, 05:20

«Tricolor TV»: results of the 1st quarter of 2015

Work results of the largest Russian digital TV operator «Tricolor TV» in the first quarter of 2015 have been summed up.

From 1 January to 31 March 2015, 312.3 th. subscribers connected themselves to high-definition television (HDTV) of «Tricolor TV», the total number of HD subscribers has increased by 9% and reached the level of 4.95 mio The active subscribers’ base of «Tricolor TV» has exceeded 11.01 mio . As compared with the similar period of 2014, the operator’s proceeds have increased by 34% and amounted to 2.7 bln. Roubles.

Within the first three months of the year, over 2.31 mio of subscribers prolonged their subscription for the main service of «Tricolor TV», which allowed to overfulfil the planned figures by 20%. Out of them 1.86 mio arranged subscription for the «Edinyi» package. In the reconnection structure 30% were HD subscribers of the operator, 28% and 42% were subscribers using receiving equipment supporting MPEG-4 and MPEG-2 formats respectively.

Let us remind you that on 26 January 2015 the new main service of the operator was introduced — «Edinyi» package. On 2 March the service began to include film TV channels which previously were included into additional packages available by separate subscription: «SuperKino HD», «Tricolor TV Kinozaly». «Edinyi» also began to include musical TV channels from the «Musicalnyi» package and radio stations from «Radio Package». According to the data as of 31 March 2015, 172 TV channels, including 32 in HD format, were available for the subscribers who have connected the «Edinyi» package.

Alexey Kholodov
Chief Communication Officer, Tricolor TV
Within the first quarter of 2015 we made a number of revolutionary steps — we have unified the main service and expanded its content as much as possible. Now the service includes most of the services which were previously available for extra payment. We have added premium film channels with high-rating foreign films, thus having formed the best offer of film content of the pay TV market in the main service. Besides, in March other HDTV channels were also included into the «Edinyi» package, including the ones with the national content («KHL HD» and film channel «Nashe HD»). Only the leader’s position makes it possible to form such unexampled offer by the price-quality ratio. This made it possible not only to achieve the planned figures for new connections, but also to significantly exceed percentage of subscribers who continue the subscription. Our main drivers of growth of connections and reconnections: quality and varied content filling of the main package, additional services and client programs. And we see the growth of the users’ interest in our main service.
Within the first quarter of 2015 we made a number of revolutionary steps — we have unified the main service and expanded its content as much as possible. Now the service includes most of the services which were previously available for extra payment. We have added premium film channels with high-rating foreign films, thus having formed the best offer of film content of the pay TV market in the main service. Besides, in March other HDTV channels were also included into the «Edinyi» package, including the ones with the national content («KHL HD» and film channel «Nashe HD»). Only the leader’s position makes it possible to form such unexampled offer by the price-quality ratio. This made it possible not only to achieve the planned figures for new connections, but also to significantly exceed percentage of subscribers who continue the subscription. Our main drivers of growth of connections and reconnections: quality and varied content filling of the main package, additional services and client programs. And we see the growth of the users’ interest in our main service.

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