27 october 2016, 16:43

«Tricolor TV» will increase the share of domestic films and TV series

The largest Russian digital television provider «Tricolor TV» will change the concept of two movie channels owned by it in November. It has formed the content of the updated TV channels from domestic films and TV series following from the preferences of its subscribers.

On November 4, 2016, all subscribers of «Tricolor TV» will get the access to two updated movie channels with own content: the TV channel «Our HD» will continue its broadcasting under the name «Our Movie Novel HD», and «Our Detective Novel HD» will appear instead of the TV channel «Family HD». All subscribers will get the access to SD versions of the channels with a two hour shift in the broadcast schedule.

The content of «Our Movie Novel» will be based on drama and melodrama films, basically Russian TV series with high ratings (for example, the TV series «Practice» with the rating of 7.37 at the «KinoPoisk» portal or a new series of 2016 «Married Last») highly estimated and loved by the audience of «Tricolor TV», as well as full-length films about love and friendship.

«Our Detective Novel» will show popular Russian television detective or similar films (thrillers, spy films, war drama films and others). The whole content of the TV channel will consist of movies and TV series of the last several years. On the movie channel «Our Detective Novel» our subscribers may follow complicated histories of characters played by such actors as Mikhail Porechenkov, Ekaterina Klimova, Vladimir Epifantsev and many others in their favourite TV series («Flint» with IMDb rating of 7.40, «Cruel Hearted» with IMDb rating of 7.00 and others) and new products of 2016 (for example, TV series «Run!» and «The Angel’s Heart»).

Moreover, in the beginning of December «Tricolor TV» will launch one more new TV channel: «Our Favourite» based on classic Soviet and Russian films loved by all.

The broadcast schedule of the updated TV channels is formed on the basis of results of the relevant studies of «Tricolor TV». The most popular television content for subscribers of the operator consists of fictional films and TV series. They are more in demand than entertainment shows and various thematic programs. In addition, the majority of subscribers and their families prefer domestic cinema: more than 70% of viewers choose Soviet films, and 63% of subscribers of «Tricolor TV» watch present-day Russian films. That’s why the content of the updated TV channels is formed from domestic movies and TV series.

Arsen Khomutov
Director for Production of TV Channels, Tricolor TV
Preferences of TV viewers have changed over the past few years. Channels with the foreign content were, among others, a driver of the pay TV market 4-5 years ago, but now viewers are primarily interested in the domestic content. Our primary goal as an provider is to provide our viewers with TV channels meeting their needs and expectations. That’s why we have decided to change concepts of the movie channels with own content, taking domestic movies and TV series as a basis. I believe these changes will make our movie channels even more popular among 12 million Russian subscriber homes connected to «Tricolor TV».
Preferences of TV viewers have changed over the past few years. Channels with the foreign content were, among others, a driver of the pay TV market 4-5 years ago, but now viewers are primarily interested in the domestic content. Our primary goal as an provider is to provide our viewers with TV channels meeting their needs and expectations. That’s why we have decided to change concepts of the movie channels with own content, taking domestic movies and TV series as a basis. I believe these changes will make our movie channels even more popular among 12 million Russian subscriber homes connected to «Tricolor TV».

Contact Us

Submit

Login

To get access to all the materials of the Press Club Tricolor and the ability to comment, you must be registered. If you already registered and have forgotten your password, you can restore it.

Login

Sign up

Sign up

Restore password

We send instruction for password restore on your E-mail.

Restore password