Tricolor TV will offer a new format of TV viewing
The biggest Russian Pay TV operator Tricolor TV will offer its subscribers the line of mobile applications which will expand the possibilities of TV viewing.
On 19 November 2014 Tricolor TV presented the Pay TV market five mobile applications designed for optimization of TV viewing management. The leader in the new services line will be «Play. Tricolor» application allowing a subscriber to view TV channels both of the main and additional packages on a mobile device within the limits of the household within the Wi-Fi coverage zone.
The user will get the possibility to access various contents on independent devices — on a TV set and on a tablet simultaneously. «Play.Tricolor» application makes it possible to choose broadcasted programs or films sorted by genres similarly to the menu of a digital TV add-in device.
Besides the main function — viewing of TV content — the application allows to manage the TV add-in device from the mobile device screen, fully duplicating the functional of the standard remote control. In the special section «Control» of the application, the user can switch TV channels, change volume parameters, turn sound on and off, pass to the menu items. This service is also realized as a separate application «Pult.Tricolor» available for downloading in magazines of AppStore and Google Play applications.
«Play.Tricolor» is preinstalled on the TV tablet of Tricolor TV — the first tablet computer from the operator’s technology partner — GS Group Holding. The possibility of cooperation with other producers of mobile devices is not excluded in future.
Three principles providing development of modern TV viewing are realized in the new applications: mobility (viewing without tying to a TV set), multi-screen (expanded viewing) and interactivity. The products are divided into the categories: «Play.Tricolor» and «Pult.Tricolor» — applications for viewing, «Guide.Tricolor» and «Kino.Tricolor» offer expanded TV viewing, and «Help.Tricolor» is a service application.
«Guide.Tricolor» (intelligent EPG, Electronic Program Guide) is an application allowing to get additional information on TV content and to organize a system of individual TV viewing management. A current telecast is determined by the sound-track of the TV channel — this allows the viewer to get on-line expanded data thereof (film card, posters, trailer, data on actors, detailed description, critique). The application automatically recognizes the model of the receiving equipment and tunes up the list of available TV channels. Besides, the system allows to establish direct communication with the operator (call, references to directories, technical description, assistance, FAQ). The application slaves to a certain profile — the user has the possibility to create and use up to six independent profiles of TV viewing (recommendations, search, viewing history). The system provides the viewer with a program for all channels a week ahead.
«Kino.Tricolor» is a mobile version of kino.tricolor.tv website, it allows a subscriber to get additional information on films, e.g. questionnaires, posters, trailers.
«Help.Tricolor» is reference to the mobile version of help.tricolor.tv website, it helps simplify the possibility of using the operator’s service functions.
The «second screen» technology already now effects behavior of operators of the Pay TV market. Competition in the multiscreen market will force the players to create new business strategies of video services distribution. Tricolor TV intends to actively develop the services which provide subscribers with expanded TV viewing. Such policy is quite justified, taking into account the last trends in the branch.The «second screen» technology already now effects behavior of operators of the Pay TV market. Competition in the multiscreen market will force the players to create new business strategies of video services distribution. Tricolor TV intends to actively develop the services which provide subscribers with expanded TV viewing. Such policy is quite justified, taking into account the last trends in the branch.