«Master of good deeds» charitable action
In 2013 the biggest provider of Russian digital television Tricolor TV started implementation of «Master of good deeds» charitable programs.
The action represents a complex of activities the purpose of which is rendering help to socially unprotected members of society.
The large-scale charitable action has immediately covered several Russian regions: Arkhangelsk Region, Nizhny Novgorod, Veliky Novgorod, Republic of Karachay-Cherkessia, Republic of Adygeya, Kaliningrad Region, Yekaterinburg, Lipetsk Region, Krasnodar Territory and Republic of Bashkortostan.
Ministries and departments of all ten regions supported the program — they provided the provider with lists of recommended institutions which could need installation of sets for watching Tricolor TV and facilitated information coverage of the event as a social initiative for improvement of quality of life of children as well as elderly people left without care of relatives.
In the course of the campaign, 63 receivers were installed at social institutions. The action in Kaliningrad Region was accompanied by a big festive concert for inmates of 200 children’s homes and representatives of regional administration.
According to results of «Master of good deeds» action, about 5 thousand inmates in 237 children’s homes from 10 regions got the possibility to watch television in high definition format.