Tricolor: a multiplatform operator
Tricolor mission is to improve quality of life for every resident of Russia by providing access to media information and entertainment space as well as opportunities for consumption of contemporary digital services and products in the most convenient form and in all kind of environment.
Since August 15, 2018, National Satellite Company PJSC, Russia's largest digital television operator, has been working under Tricolor brand with the updated logo. Linear television is a part of the Tricolor brand, which now combines multiple services.
Tricolor is a multiplatform operator that offers one information space of full of entertainment and services for the whole family, accessible from any device, at any place, and anytime. Today, along with the TV which can be watched either via satellite and online, the operator provides clients with advanced digital services and options which include streaming services, smart home, video surveillance and Satellite Internet.
Streaming service is available to customers on hybrid receivers along with an option for Internet connection, in Tricolor Movies and TV app on smartphones, tablets and TVs with Smart TV function, or online: kino.tricolor.tv.
Tricolor is a well-known brand, according to recognition by the Federal Service for Intellectual Property. Pursuant to Rospatent Decision dated December 28, 2020, the brand applies to satellite signal receivers and satellite television broadcasting. As of January 2021, there have been about 800 thousand trademarks in Russia, of which 223 are well-renowned.
By the end of 2020, Tricolor Pay-TV market share made it to 27%; general audience amounted to 12.257 million households, including 10.3 million HDTV subscribers, and more than 250 thousand of UHD clients. Tricolor is the leader by the number of customers among pay-TV operators in the Eastern Europe.