A project for children from Tricolor and TV channel Ryzhiy reached the final of the prize bema!
All-Russian project «A voyage to the land of television» from Tricolor and children’s TV channel Ryzhiy reached the final of the international festival of event marketing and communications bema!.
By the voting results of the expert board of the prize bema! the series of family quests «A voyage to the land of television» from Tricolor and channel Ryzhiy got into the short-list of two nominations: «Best integrated company» and «Best road show».
On Thursday, 13 February, there will be an open review of the projects of the finalists of the prize. The winders of the bema! contest will be announced on 15 February at a solemn ceremony in Moscow.
A large-scale educative and entertaining project where children could take on various TV professions was held within a year1 in 21 Russian cities on platforms of major city shopping and entertainment malls. Young residents and guest of Moscow, Saint Petersburg, Krasnodar, Sochi, Stavropol, Rostov-on-Don, Volgograd, Voronezh, Tver, Nizhny Novgorod, Ryazan, Tula, Saratov, Kazan, Perm, Yekaterinburg, Tyumen, Chelyabinsk, Ufa, Tolyatti, and Samara could get acquainted with the world of television and learn its secrets. A total of 20 thousand children and adults took part in family quests.
About the prize:
Best Experience Marketing Awards
The bema! prize is a professional annual prize of the industry of event marketing and integrated communications. It is awarded to the best projects by a decision of the expert board. The main objective of the prize is to develop event marketing and create a platform to exchange experience and strengthen the professional community.
1 The project was held in 2 stages: from December 2018 to May 2019 and from September to December 2019.