«Going on a visit to Tricolor TV» charitable action for Kaliningrad Region
In June 2009, the second stage of «Going on a visit to Tricolor TV» charitable action took place in Kaliningrad Region.
In the course of the action, all stationary social institutions of the region — children’s homes, correctional schools, nursing homes — were equipped free of charge with sets for watching 32 TV channels included into Tricolor TV. Besides receiving equipment, inmates of social institutions got three years of free watching of «Optimum» package including film, cognitional, children’s and sports TV channels as a present.
The equipment was installed in 40 social institutions of Kaliningrad and the Region also thanks to active work of authorized dealers of Tricolor TV. Regional partners of Tricolor TV living and working in Kaliningrad Region have carried out installation works in all social institutions, helped with adjustment of channels and taught new viewers of Tricolor TV how to handle the equipment properly.
By the fourth quarter of 2009, «Going on a visit to Tricolor TV» charitable action was also held in such regions as Adygeya, Veliky Novgorod, Yekaterinburg, Republic of Karachay-Cherkessia, Lipetsk, Nizhny Novgorod, Sverdlovsk Region — inmates of children’s homes have also got the possibility to watch Tricolor TV television.
The action named «Going on a visit to Tricolor TV» went on till November 2010 and covered 400 social institutions, in particular 268 children’s homes. Considerable role at selection of the districts was played by support of administrations of the regions which took the action under their patronage.