Mission Possible: Tricolor Won Highest Prize of Media Brand Awards
Experts of industry-specific MediaBrand Awards adjudged five prizes in four nominations to Tricolor projects. A promo video of Ostrosyuzhetnoye Channel brought Tricolor the first place for best editing.
Ostrosyuzhetnoye, a channel of Tricolor’s own production, got awards in four nominations of MediaBrand. Image spot Modern Classics of Action took the first place besting projects by STS, Kino TV and TV-3 and also took the third place in the Best Use of Original Music in a Promo nomination. Modern Classics of Action. Swan Lake impressed the jury with a harmony of a classical piece and sounds of gunfire and started engine. The audio track brought Tricolor the third place in the Best Sound Design nomination.
Copyright in operator’s image spots was highly estimated by the experts. Mission: Impossible. Where Is Tom? (Premialnoye Channel) took the second place, and Mission: Impossible. Lost in Russian Translation — the third place.
Tricolor is a multiplatform operator that develops a shared information space of entertainment and services for the entire family accessible from any device, anywhere, anytime. Along with TV that can be watched both via the satellite and in the Internet, the operator offers its clients cutting-edge digital services including online services, smart houses, CCTV monitoring and satellite Internet. At the end of Q2 of 2021, the total base of Tricolor amounted to 12.259 mln. households. Over 10.3 mln. clients use the HD compliant equipment.
MediaBrand is a professional contest in the field of marketing, promotion and design of modern media. Organizers set the goal to create a fair competition with as open and transparent jury as possible. The main decision-making body is the Organizing Committee that consists of industry representatives who feel passionate about their business and support the industry in general. Aside from the contest, MediaBrand annually holds the Creativity and Media Conference on issues of branding, promotion and design in electronic media (TV and digital) in online and offline formats.