Press breakfast of «Tricolor TV»: Russian Pay TV market development trends
«Tricolor TV» has conducted the first press breakfast on the topic: «Russian Pay TV market development trends». The event took place on 18 August 2016 in Moscow, in Savva Restaurant of Metropol Hotel.
The main issues which mass media representatives could discuss with Alexey Kholodov, Director General of «Tricolor TV»: Change of the paradigm of development of Pay TV market in Russia (transfer from active growth to the client-oriented model). How to form loyalty of 12 millions of subscribers?