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Tricolor became Winner of Promax Awards: Global Excellence 2020

16 Декабря 2020
Tricolor became Winner of Promax Awards: Global Excellence 2020

Tricolor has become one of the top-three winners of the Promax Awards: Global Excellence 2020, taking the “silver medal” for the Thriller TV channel promotional campaign. The project was nominated in Brand Promotions and Campaigns category of Satellite and Cable TV tender group.

Promotional campaign of the Thriller TV channel consisted of several promotional videos made in uniform dynamic style. When creating stories, the multiscreen effect was used providing for better representation of of close-cut images of the channel's characters - mighty and thoroughgoing male winners.

“For Tricolor, Promax Awards winning is another opportunity to make the name for itself internationally. Apart from establishing a broadcasting platform, we are also committed to production of creative projects. Our team expresses its gratitude to the tender jury for their high appreciation,” – commented Marina Gasparyan, Tricolor Content Production Director.

The tender jury group consisted of about 140 experts in the field of entertainment marketing and design, led by Boris Gorlov, Head of RT Creative Development Service; Borcin Gulschen, Vice President for Marketing, Creative and PR for Walt Disney Company; Cesar Sabroso, Senior Vice President for Marketing at A+E Networks Latin America; Jacob Weinreich, TV2 Denmark Marketing Director, and Sergio Ortega, Brand & Creative Senior Manager for Discovery Italia Media Holding.

Together with Tricolor, the top three winners list included Studio Zoo and Sky Deutschland Fernsehen GmbH & Co.KG.

Promax Awards is one of the most honourable distinctions in the sphere of entertainment marketing and design. Each year, Promax Awards runs the international campaign to attract the best marketing and design projects and teams.

Promotional videos are available for viewing here.

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