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Tricolor becomes a partner of #NESLOZHNO project

5 Августа 2022

Multiplatform operator Tricolor became a partner of the Digital Technology Academy. Company specialists and media industry experts will take part in the work of the communication, educational and partnership platform #NESLOZHNO (“Not difficult”).

Tricolor acted as the main partner of the “Media” track, dedicated to humanitarian issues. Schoolchildren will get acquainted with the latest trends in the media, participate in an educational hackathon and visit St. Petersburg office of the operator with a guided tour. The company specialists will also give lectures for the Academy’s teachers.

“Tricolor traditionally supports social projects that help children learn, develop and achieve their life goals. We are happy to be a part of the #NESLOZNO project of the Digital Technology Academy and share our knowledge and experience, which will surely help schoolchildren fulfil themselves in their professions and careers,” said Alexey Lipilin, Director for Marketing at Tricolor.

“One of the main objectives of the Academy is career guidance for schoolchildren in St. Petersburg. We are delighted that Tricolor has joined in carrying out this mission. Thanks to their openness, knowledge and experience, the project participants will get acquainted with the professions that are currently in demand. I am sure that together we can motivate children to develop in the field of modern technology,” said Anastasia Prokhorova, Deputy Director for Innovation at the Academy of Digital Technology.

Project #NESLOZHNO is free career guidance events for schoolchildren in St. Petersburg. The program includes seminars, master classes, excursions to specialized universities and manufactures. The main theme of the 2022-2023 season will be the development of telecommunications systems, information technology and communication services. The project will be launched in September. It is implemented on the basis of the Academy of Digital Technology as part of the Regional Innovation Platform on the topic “Shaping professional and cross-age communities of St. Petersburg school to support and promote the ideas of the National Technological Initiative”.

Tricolor is a multiplatform operator that develops a shared information space of entertainment and services for the entire family accessible fr om any device, anywhere, anytime. Along with TV that can be watched both via the satellite and in the Internet, the operator offers its clients cutting-edge digital services including online services, smart houses, CCTV monitoring and satellite Internet. As of the end of Q2 2022, the total base of Tricolor amounted to 12.27 million households.


State Budgetary Non-Typical Educational Institution Academy of Digital Technology is a modern educational space wh ere students can learn engineering, working professions and specialties in the field of IT, biotechnology, robotics, digital production technology, journalism and economics.

Link to the Academy website: https://adtspb.ru/.

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