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Tricolor customers get access to START online cinema channels – START Air and START World

3 Августа 2022

START Air and START World began broadcasting on Tricolor. Customers of the multiplatform operator will see the original series and films of START online cinema theater, the last-year leader among Russian original content producers, and get access to the best European series, which START produces in Russia together with the British Walter Presents platform.

Original series by the online movie theater form the basis of the broadcasting grid of the START Air TV channel. Tricolor customers can watch dramas, detective and fantasy projects starring Kirill Kiaro, Lyubov Aksenova, Maxim Matveev and other famous Russian actors. START hits will appear exclusively on air of the channel after premiering in the online movie theater. Highly rated Russian series – “Exes”, “257 Reasons to Live”, “Storm”, “Better Than People” and others are already available on the air.

START World broadcasts consist of nationally popular, award-winning non-English-language series. Among the producing countries are Ireland, Sweden, Norway, Denmark, the Netherlands, Germany and others.

“START online movie theater has long established itself as one of the leading Russian producers of films and TV series. Its products are widely popular not only in Russia but also in many foreign countries. START projects were the first Netflix Originals (“Better Than People”), Amazon Originals and Exclusives (“Kept Women”), Apple Originals (“Container”) fr om Russia. New START TV channels make our content offer even more unique and diverse,” says Arsen Khomutov, Tricolor Content Director.

“We are always looking for a quality expansion of START brand audience and online cinema library, including the best series from Europe. Thanks to the cooperation with Tricolor – the multiplatform operator – we have the opportunity to introduce the viewer to the highly rated original projects by START: the online movie theater already has more than 60 series and movies of its own production – “Exes”, “Kept Women”, “Midland Vampires”, and the hits from Europe – “Cyberstalker”, “Hostages: Cell 21”, and many others. The projects are already being watched by millions of viewers, and we are confident that the television audience will be very interested,” says Alexander Dvoinishnikov, Director for Partner Relations.

To watch START TV channels, you must be a Tricolor customer with an active subscription to United Ultra, United Ultra Online and Ultra. START Air and START World are available in the online service “Tricolor Cinema & TV”, and in August the channels will appear on satellite.

Tricolor Cinema & TV online service includes more than 30 thousand movies and TV series (content units), including PREMIER and AMEDIATEKA content, and more than 200 channels. They are available for watching at the website kino.tricolor.tv, in the Tricolor Cinema & TV app for mobile devices and Smart TV, as well as in the “Cinema” application on internet-connected hybrid receivers and TV Box.

Tricolor is a multiplatform operator that develops a shared information space of entertainment and services for the entire family accessible from any device, anywhere, anytime. Along with TV that can be watched both via the satellite and in the Internet, the operator offers its clients cutting-edge digital services including online services, smart houses, CCTV monitoring and satellite Internet. As of the end of Q2 2022, the total base of Tricolor amounted to 12.27 million households.

About START

START online movie theater shoots and shows series that become audience ratings leaders. START also has a large library of movies, series and cartoons by the world’s leading studios and 170+ TV channels online. It’s all in one subscription with no surcharges or advertising.

The company is one of the top-5 video services in Russia according to TMT Consulting and one of the “30 most expensive Runet companies” according to Forbes, being one of the youngest companies on the list. START is also a leader in original content production (TelecomDaily’s 2021 survey).

START’s original projects include the super-successful “Kept Women” “Exes”, “Midland Vampires”, “Container”, and dozens of other films, series, and documentaries.

START’s projects have won major industry awards in Russia, as well as worldwide recognition: “257 Reasons to Live” won Best Performance at Canneseries, START series became the first Netflix Originals (“Better Than People”), Amazon Originals and Exclusives (“Kept Women”), Apple Originals (“Container”).

START online movie theater is a part of the group of companies under the same name, which also includes a studio that produces original projects, content distribution division including All Media company, START ADS advertising division, START Air and START World TV channels. START was founded by the general producers of Yellow, Black and White studio. START co-owner is MegaFon company.

About START Air

START Air TV channel was launched in 2021 as part of the START group of companies. The core of the broadcast are the original projects by START which were previously available to viewers only on the network – the highest-rated series of Russia. START hits will appear exclusively on air of the channel after premiering in the video service.

START Air offers viewers a perfect picture with Full HD resolution, as well as excellent sound quality, without advertising and around the clock.

About START World

START World is a project by START and Walter Presents platform. It is a channel broadcasting the best non-English-language series from around the world. Thanks to START World, since 2022 proven global hits are available not only online but also in the traditional broadcast wh ere viewers can discover the series from Germany, Sweden, Norway, Chile, Belgium, France and other countries, which have long been popular with START subscribers.

START World offers viewers a perfect picture with Full HD resolution, as well as excellent sound quality, without advertising and around the clock.

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