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Tricolor is short-listed for the Sport Business Awards

13 Апреля 2022

The organizing committee presented the short list of the 5th Sport Business Awards. Tricolor’s project “Our Sports” claims to be the best in the “Startup of the Year” category.

For the fifth time, the Sport Business Awards will bring together sports business professionals to name the best projects, sports facilities and outstanding managers as of the end of 2021. On April 11, the organizers announced a list of finalists, which included 143 applicants in 24 categories. According to the organizers, a record number of works – about 700 – were submitted for the contest this year.

Multiplatform operator Tricolor is represented at the SBA award by “Our Sports” project in the “Startup of the Year” category. The Z.A.L., NeuroSafe, UNIBOR, REAL KIDS “ADAPTED” and Hydroflight will also compete for this award.

“Our Sports” is a unique Tricolor project that combines satellite, cable and online broadcasts, as well as opportunities provided by Russia’s largest social media. It includes three satellite TV channels Sportivny, Futbolny and Khokkeiny, 24 digital channels as part of the online service kino.tricolor.tv as well as the official “Our Sports” communities on VK and Odnoklassniki.

The pool of digital services is designed for simultaneous broadcasting of a large number of events. The online service broadcasts football and hockey matches, mixed martial arts tournaments, boxing, arm wrestling, wrestling, billiards, shooting competitions, rock climbing and much more.

The next stage of the competition will be defense of the initiatives before an expert jury in the format of a hearing at ZOOM. The presentation of “Our Sports” project will be held on April 15 from 15:30 to 16:30 Moscow time.

Tricolor is a multiplatform operator that develops a shared information space of entertainment and services for the entire family accessible from any device, anywhere, anytime. Along with TV that can be watched both via the satellite and in the Internet, the operator offers its clients cutting-edge digital services including online services, smart houses, CCTV monitoring and satellite Internet. Following the results of 2021, the total base of Tricolor amounted to 12.261 million households, including over 10.4 million clients that use the HD compliant equipment. The company has over 681 thousand 4K customers, and the number of unique users of the Tricolor Cinema & TV online service is 1.7 million.

Sport Business Awards is an award for sports business professionals: construction, management, technology and innovation. The award is given to the best projects, sports facilities and managers as of the end of the year. The organizer of the award is SBC. Sport Business Consulting Holding.

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