Tricolor Launches an Application for the Leader in the Russian Smartphone Market
Huawei AppGallery, the app store of the best-selling smartphones in Russia1, has got a new application -“Tricolor Cinema and TV”. With this app you can watch popular shows, movies and TV shows on Huawei and Honor smartphones.
On February 25, 2020, the digital operator released Tricolor Cinema and TV application for AppGallery, official Huawei application distribution platform. By results of the 4th quarter of 2019, Huawei and Honor smartphones leaded Russian market by number of sales, with a share of 30.4%. So, one in every three smartphone owners in Russia can join the audience of Tricolor online services. It is worth noting that by the end of 2019, the number of Tricolor OTT services users had exceeded 1.2 million, which is about 10% of the whole pool of clients.
Users of this Tricolor service have a chance to watch over 120 channels, including 45 in HD quality. When connected, viewers get recommendation feeds and interactive broadcast control functions (Rewind, Pause, CatchUp). Users also receive access to the Tricolor online cinema with a renewing library. To activate the service, all you have to do is download the app from the AppGallery and sing up.
Those who signed up through the application have free access to 30 online channels and the Big Air Project with live broadcasts of sports events and fascinating shows about the space industry.
“Tricolor wants to provide all Russian clients with a convenient access to digital environment from any gadget, in any place and at any time. A logical step to solve this issue was publishing the app in Huawei AppGallery. It gave access to Tricolor Cinema and TV for users of No.1 smartphone brand in the country” said Andrei Nesterov, Deputy General Director of Tricolor for Strategic and Operational Marketing.
Tricolor will keep developing applications for various mobile and TV platforms.
We would like to note that in August 2018, Tricolor Cinema and TV application (former Tricolor Online TV) became available on Android TVs; and in December 2018, Tricolor introduced a mobile application for iOS and Android and for Samsung Smart TVs on the Tizen platform.
1 According to IDC, a leading provider of information and advisory services, February 2020.