Tricolor strengthens its feature film offering to customers through new deal with NBCUniversal
The multiplatform operator has signed a new deal with NBCUniversal Global Distribution. Thanks to this partnership, Tricolor customers will have access to popular and critically acclaimed films from the NBCUniversal portfolio.
Tricolor subscribers can now watch feature films from NBCUniversal and will be able to watch these movies on Tricolor's own channels ("Ostrosuzehetnoe," "Premial’Noe," "Romantichnoe," "Komedijnoe," "Shokiruyushee," "Kinopokaz," "Hit," "Blockbuster," "Kamedi" and "Pro Lyubov"). As part of this multi-year agreement, Tricolor has secured the Russian rights to broadcast these hit films on its channels, not only via satellite, but also on their OTT “Tricolor Cinema and TV” app.
"By signing a multi-year agreement for theatrical titles from NBCUniversal, we have made our movie collection even more diverse and interesting for our clients. It is especially important that we have obtained the rights to show these hit films on our channels online, as this will contribute to the development of our own OTT platform," says Arsen Khomutov, Tricolor Content Director.
Some of the NBCUniversal movies that viewers will now be able to watch in HD include: films in Universal Pictures’ blockbuster "Jurassic Park" and "The Mummy" franchises, "Fifty Shades of Grey" from Focus Features, "The Holiday" and "Lucy." Children will also be able to enjoy animated films such as "Dr. Seuss’ The Lorax" from Illumination and DreamWorks Animation’s "Penguins of Madagascar."
Tricolor is the multi-platform digital environment operator, providing the complex of digital services including television throughout Russia. Tricolor creates the complex informational and entertaining media scene for all the family members, accessible from any device, anywhere and at any time. Along with traditional TV viewing via satellite, Tricolor customers can use an Internet connection to watch TV channels, as well as the options for content control ("TV archive" and "Watch from the Beginning"). At the end of 2019, the total customer base of the operator was 12,230 million households, including 10 million HDTV subscribers and more than 125,000 UHD clients and 1.2 million users of the Internet project.
NBCUniversal Global Distribution is responsible for the licensing and distribution of NBCUniversal product to all forms of television and new media platforms in the U.S., Canada and in over 200 territories internationally. NBCUniversal’s content portfolio includes a vast and diverse library of more than 4,500 feature films and 120,000 television episodes, including current and classic titles, non-scripted programming, kids, sports, news, long-form and short-form programming from Universal Pictures, Focus Features, Universal Television, UCP, NBCUniversal International Studios, Sky Studios, NBC Late Night properties, DreamWorks Animation, Telemundo, and more, as well as locally produced content from around the world. Global Distribution is a division of Comcast NBCUniversal.