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«Tricolor TV» has supported charitable «Race of good deeds»

31 may 2016

The biggest Russian operator of digital television «Tricolor TV» became a special partner of the charitable sports event «Race of good deeds» aimed at support of children with the rare incurable genetic disease — epidermolysis bullosa.

Over a thousand people gathered on 29 May 2016 in St. Petersburg at the charitable race in support of butterfly children. Skin vulnerability of the sick people is compared with the tender wing of a butterfly. That is why the children suffering from epidermolysis bullosa are called butterfly children. Any careless movement may cause acute pain to them.

The route of «Race of good deeds» went along Krestovsky Island and consisted of two distances of 2 and 10 km meant for different ages and levels of preparation of participants. The youngest runner was 5 (Anastasia Krich, born in 2011), and the oldest one was 73 (Klara Kuzmina, born in 1933). «Tricolor TV» presented each of 12 leaders (3 prize-winning places for each women’s and men’s races) of the distances a set of equipment for reception of satellite channels with free annual subscription to «Uniform» package.

The organizer of the event is «B.E.L.A. Butterfly Children» Charitable Foundation in partnership with Promsvyazbank.

Any persons interested may take part in the annual action, having preliminary registered at the website. No special preparation is required. The main thing is participation and desire to help. Charitable contributions will be forwarded for treatment and medications for the persons under charge of «B.E.L.A. Butterfly Children» Foundation.

Elizaveta Kapralova
Chief Communication Officer, Tricolor TV
The culture of charitable marathons, so popular abroad, is actively expanding throughout Russia. Our goal is to draw attention of as many people as possible to the race. Let’s all together help the butterfly children to meet a new day without pain and with a smile!
The culture of charitable marathons, so popular abroad, is actively expanding throughout Russia. Our goal is to draw attention of as many people as possible to the race. Let’s all together help the butterfly children to meet a new day without pain and with a smile!
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