Tricolor TV Took Part in CSTB.Telecom&Media’2017
Tricolor TV, the major Russian operator of digital television, attended the 19th CSTB.Telecom&Media’2017 International Exhibition and Forum which took place from 7 till 9 February in Moscow in Crocus Expo exhibition center.
The program of the operator’s events within the frames of the three-day exhibition was designed both for partners and mass media. The representatives of Tricolor TV, the leader of the telecommunication sphere, spoke at the business forum sharing the market trends exemplified by their own projects. Aleksey Kholodov, General Director of Tricolor TV, participated in the plenary session where he spoke about the market development trends. Mikhail Goryachev, Content Director of Tricolor TV, spoke on the topic of the First Package of Television Channels in Ultra HD Format in Russia at the session of Ultra HD-Production and Broadcasting on 7 February and told about development of OTT services in Russia at the Round Table discussion on 8 February.
On the first day a business program for dealers organized by Tricolor TV was held at the stand. It covered the main achievements of the operator in 2016, new lines of cooperation. Work of the federal retail chain. GS Group, the technological partner of the operator, also presented the company’s strategy and new developments.
The top managers of the operator summarized the results of the year at the press conference with the leading Russian industry and business mass media within the frames of the exhibition.
The first day of the forum completed with the launch of «O!» television channel by General Director of FCGN (First Channel. Global Network) Aleksey Efimov jointly with Aleksey Kholodov.
On the second day within the frames of CSTB Tricolor TV organized an Internet brunch for dealers being active users of the Internet Forum for partners. The event was held at Shore House and gathered 27 dealers. .
From 14:00 till 16:00 at the stand of Tricolor TV (No. 420) the participants of the exhibition enjoyed the Tricolor TV News program presented by Dmitry Khrustalev and Ekaterina Skulkina.
Besides, on 8 February at the FCGN stand Aleksey Kholodov and Aleksey Efimov signed the Agreement on inclusion of the new Let’s Get Going! television channel in the Single package.
The final event of the second day of the exhibition was the Big Figure National Award traditionally important for formation and development of the market of multichannel digital television in Russia and the CIS. Tricolor TV has been the strategic partner for it for several years. Based on the results of Tricolor TV own system of telemeasurements the operator awarded the prize to the Movie House Premium television channel as the best theme-based HD channel.
On the third day of the CSTB at the stand of Tricolor TV the dealers were able to communicate with the company’s employees and to receive personal consultations.
The CSTB.Telecom&Media International Exhibition and Forum is the most significant event owing to which the participants can learn what the television world lives by, to learn the latest achievements and novelties in the sphere of television and communications. This year the exhibition was attended by over 450 companies: major Russian media companies, operators of pay television, satellite and mobile communication, producers and distributors of equipment and content, software developers, broadcasters and content providers.