Two thirds of subscribers of «Tricolor TV» have chosen HD standard
In November, the number of HD-subscribers of the largest Russian digital television provider «Tricolor TV» exceeded 8 million subscriber homes. Therefore, the share of subscriber homes connected to HDTV exceeded 66% of the operator’s database of subscribers.
Since January 1, 2016, the database of subscribers of «Tricolor TV» increased by almost 1.5 million HD subscribers: from 6.6 million to 8 million. On March 25 the provider announced the connection of 7 million subscribers, and in the beginning of November the 8th million subscriber began to use high definition television services. Now two thirds of the whole database of subscribers of «Tricolor TV» (more than 12 million subscriber homes) are HD subscribers. According to the estimation of the analytical department of the company, the whole HD viewing audience of «Tricolor TV» consists of more than 21 million Russian viewers.
A significant contribution to the development of HDTV viewing was made by the program of exchange of obsolete (MPEG-2) equipment for new generation receivers with HDTV support. When launching the program of exchanges together with its strategic partners in 2014, the operator set itself a goal to improve the quality of TV viewing for the Russian audience by offering optimal conditions for moving to the more advanced HD-standard to its subscribers. In November 2016, the number of the subscribers participating in the exchange program has exceeded 3 million.
More diverse content of higher quality provided to HD subscribers is the main reason for moving to new standards of TV viewing. Only ca. 40 SD channels are available to the owners of MPEG-2 receivers, and the subscribers of the main service whose receiving equipment supports HD and MPEG-4 get the guaranteed access to 240 TV and radio channels, including 40 high definition TV channels (including HD versions of 4 federal TV channels)*. The operator constantly works to form the content offer. Thus, at the beginning of the year TV channels «MATCH! GAME HD» and «MATCH! ARENA HD», History HD, «Cinema House PREMIUM HD», 1HD Music Television, «Marine HD» and others were included in the package «Edinyi». Moreover, HD channels are available in all additional packages.
The present day digital market requires greater mobility and availability of several platforms from communications service providers and broadcasters, and HD audience has more requirements for innovations. To meet the increasing demand, on November 1 the online movie theater «Tricolor TV Movies» with all movies available in HD was officially presented at RIW-2016. In addition, a special section is available for subscribers of «Tricolor TV» where they can view videos without commercials; exclusive movie collections and a variety of promotional events and bonuses are also available there.
«Tricolor TV» always bases its work on needs of its viewers. Counting on the development of new broadcast formats in 2012, we realized that Russian TV viewers want and are ready to get more diverse TV viewing of higher quality. 8 million HD subscribers and 3 million participants of the equipment exchange program — such statistical data seen by us now prove that we have chosen the correct direction to move.«Tricolor TV» always bases its work on needs of its viewers. Counting on the development of new broadcast formats in 2012, we realized that Russian TV viewers want and are ready to get more diverse TV viewing of higher quality. 8 million HD subscribers and 3 million participants of the equipment exchange program — such statistical data seen by us now prove that we have chosen the correct direction to move.
Krasnodar territory (9,43% of the total HD database), Moscow region (8,34%) and Rostov region (4,5%) remain traditional leaders by the number of HD connections to «Tricolor TV». Top 10 regions by the number of HD subscribers of «Tricolor TV» also include Stavropol territory (3,57%), Moscow (3,3%), Sverdlovsk region (2,37%), Republic of Dagestan (2,23%), Samara region (2,21%), Voronezh region (2,14%), Saratov region (2,03%). Chechen Republic is a leader by the ratio of the number of HDTV connections to the whole database of subscribers: 75,87% of all subscribers of that region use high definition television services provided by «Tricolor TV». Murmansk and Irkutsk regions hold the second and the third place accordingly (75,8% and 74,07%).
«Tricolor TV» is an absolute leader by the number of HD subscribers in Russia. The Russian operator is in the TOP-3 world leaders in the satellite segment, together with US TV service providers Dish TV and DirecTV (the company came under the control of AT&T since last year).
* Available in the European part of Russia in case of the use of receiving equipment with HDTV support. 31 HDTV channels are available to subscribers living in the area of broadcasting covered by the space vehicle «Express-AT1» (Tricolor TV Siberia project).